Give Gift Boutique 尚禮坊, keeping pace with the World Cup fever and social needs, has launched a brand new 2026 World Cup Carnival Party Gift Basket series, specially designed for football-watching gatherings, friend get-togethers, and corporate parties in Hong Kong.

According to the latest data released by the Hong Kong Census and Statistics Department, Hong Kong's retail industry was under pressure in 2025, mainly due to the influx of Hong Kong residents spending money in mainland China and the diversion of customers to e-commerce. However, it gradually stabilized in the second half of the year. Entering 2026, the Lunar New Year gift-giving effect drove a strong rebound in retail data: the retail sales value in February 2026 surged by 17.51 billion t/16 million tons year-on-year, reaching the highest level since April 2023; the combined year-on-year growth for the first two months was 11.81 billion t/16 million tons. Among them, food, alcoholic beverages, and tobacco categories saw a year-on-year growth of 17.61 billion t/16 million tons, highly consistent with the core contents of New Year gift baskets, reflecting the strong momentum of gift-giving consumption in the market.

The business gift market, driven primarily by corporate procurement, has demonstrated relative resilience. Corporate spending on customer relationship maintenance and employee incentives during the holidays is relatively inelastic and not impulsive, thus it is less affected by overall retail fluctuations. Order data of 尚禮坊 confirms this – business orders account for 89.08% of total Christmas orders, reflecting the continued importance the business community places on holiday gifting, especially in Hong Kong.

The Mid-Autumn Festival in 2025 coincides with Hong Kong's continued economic recovery. According to data from the Hong Kong Census and Statistics Department, total retail sales in Hong Kong have remained stable in recent years, while the traditional festival gift market has consistently shown resilience. Among various festival gift-giving scenarios, Mid-Autumn Festival gift-giving in Hong Kong remains the peak season of the year due to its widest coverage, the highest proportion of business orders, and larger spending amounts.

Nearly 200,000 companies are "born" in Hong Kong every year, resulting in a huge demand for opening flower baskets. Even with a conservative estimate that each new company receives between one and several flower baskets, the overall Hong Kong opening flower basket market has a considerable annual order volume.