one,New Year gift-giving culture and macro market background

1.1 Hong Kong New Year Gift-Giving Culture

In Hong Kong, the gift-giving culture during the Lunar New Year has a deep-rooted family tradition (paying New Year's visits to elders and giving New Year's gifts), and has also developed into a large-scale corporate business application—companies send New Year's gift baskets to customers, partners, and employees, which is both a traditional courtesy and an important business ritual for maintaining relationships and strengthening cooperation. This dual need, which emphasizes both "personal friendship" and "business connections," has created a unique structure for the Hong Kong New Year's gift basket market.

It is worth noting that as business ties between Hong Kong and the Greater Bay Area become increasingly close, the audience for corporate gifts during the Lunar New Year has also expanded to include mainland partners, driving the continued growth in demand for cross-border gift baskets.

1.2 Hong Kong's Macro Retail Environment

According to the latest data released by the Hong Kong Census and Statistics Department, Hong Kong's retail industry was under pressure in 2025, mainly due to the influx of Hong Kong residents to the mainland for consumption and the diversion of spending to e-commerce. However, it gradually stabilized in the second half of the year. Entering 2026, the Lunar New Year effect drove a strong rebound in retail data: the value of retail sales in February 2026 surged by 17.51 TP16T year-on-year, reaching the highest level since April 2023; the combined year-on-year growth for the first two months was 11.81 TP16T (Source: Hong Kong Census and Statistics Department, April 1, 2026; and news.gov.hk). Among them, the food, alcoholic beverages and tobacco category saw a year-on-year growth of 17.61 TP16T, highly consistent with the core content of New Year gift baskets, reflecting the strong momentum of gift-giving consumption in the market.

1.3 Product Category Definition for New Year's Gift Baskets

New Year gift baskets generally refer to multi-purpose gifts themed around the Lunar New Year, which combine carefully selected food, fruit, beverages, or dried goods in beautifully packaged gifts. Main categories include:

• Fruit gift baskets: mainly featuring imported premium fruits (honeydew melons, Japanese pears, cherries, etc.), complemented by New Year decorations, symbolizing abundance and sweetness, making them the most traditional choice for New Year's gifts.
• Gourmet gift baskets: featuring carefully selected brand-name biscuits, candies, pastries, red wine, champagne, or whiskey, have become a mainstream business gift in recent years.
• Chinese-style seafood gift basket: containing abalone, fish maw, scallops and other precious dried goods, with a strong traditional flavor, suitable for elders and recipients who value Chinese culture.
• Customized corporate gift baskets: Customized brand packaging, specified content, and greeting cards for businesses, available for bulk orders.

二,In-depth analysis of 尚禮坊 New Year gift basket order data

2.1 Consumer profiling: gender, relationship, and recipient

Gender distribution of gift givers

The gender distribution of orders for the new year in 2024 and 2025 is highly consistent, indicating a stable market structure.

year	female	male	genderUnknown
CNY 2024	52.35%	32.81%	14.84%
CNY 2025	55.49%	31.61%	12.90%

※ Data source: 尚禮坊2023-2025 sample order database.

In 2025 CNY orders, women accounted for 55.491 TP16T of gift-giving, men for 31.611 TP16T, and those with unknown gender (mainly corporate bulk orders) accounted for 12.901 TP16T. This female-dominated trend is consistent with 2024 CNY (women 52.351 TP16T, men 32.811 TP16T), and the proportion of women is expected to increase by 3 percentage points in 2025, confirming the long-standing dominant role of women in Hong Kong's workplace in corporate administration, public relations, and interpersonal relationships.

Gift-giving interpersonal relationship structure

Relationship Category	CNY 2025	CNY 2024	Typical scenarios
colleague	50.34%	50.70%	Exchanging gifts in the office is the most common gift-giving scenario during the Lunar New Year.
partner trust	26.75%	24.33%	B2B gift-giving between enterprises: maintaining business relationships
superiors and subordinates	5.98%	7.40%	Superior-subordinate relationships, from seniors to juniors or from subordinates to superiors.
unknown	6.13%	4.80%	Enterprise bulk orders cannot identify individual relationships
Relatives/Family	3.70%	4.69%	Private New Year greetings and family New Year gift giving
friend	3.70%	4.15%	Maintaining friendships with lighthearted and warm New Year greetings.
Doctors and patients	1.70%	1.38%	Clinics and medical institutions are seeing a slight increase in holiday gift-giving.
Teachers and students	0.66%	0.70%	Teachers or students giving gifts during festivals
Couples/partners	0.23%	0.32%	Private romantic occasions, where the New Year is filled with love.
other	0.56%	0.77%	Neighbors, homeowners, consultants, etc.

※ Data source: 尚禮坊2023-2025 sample order database.

Business scenarios (colleagues + partners + superiors/subordinates + combined colleagues) totaled 83.271 TP16T, while private and family scenarios (relatives/family members + friends + spouses/lovers) totaled 7.631 TP16T. A comparison of data from two years shows that the proportion of partners increased from 24.331 TP16T to 26.751 TP16T, reflecting a further expansion of corporate gift-giving networks across institutions and industries; while the proportion of superiors/subordinates decreased from 7.401 TP16T to 5.981 TP16T, possibly related to a trend towards a flatter workplace culture.

Deep Insight The doctor-patient relationship saw a rise in delivery volume from 1.381 TP16T in 2024 CNY to 1.701 TP16T in 2025 CNY. Combined with address analysis showing that hospitals and clinics accounted for 1.821 TP16T of deliveries, this double confirmation of the stable growth in Lunar New Year gift-giving demand in the medical industry—covering diverse scenarios such as clinics sending greetings to long-term patients, pharmaceutical agents sending greetings to doctors, and unified New Year greetings from hospital administrative departments. This represents a robust yet often overlooked segment of the market.

2.2 Time dimension: Advance booking habits

The average advance booking days (shipping interval) for CNY 2025 orders was 6.3 days, with a median of 5 days, which is shorter than that of CNY 2024 (average 8.1 days, median 6 days), indicating that customers are making more flexible ordering decisions.

Booking mode	CNY 2025	CNY 2024	Representative customer group
Same day (t+0, same day delivery)	2.06%	1.28%	Urgent need for replacement, last-minute decision
t+1 to t+3 (short-term orders)	36.20%	33.59%	Flexible individuals and SMEs
t+4 to t+6	25.95%	20.19%	Mainstream business clients, short-term planned procurement
T+7 to T+13 (with planned bookings)	25.93%	25.40%	Enterprise administrative procurement
t+14 or more (plan ahead)	9.86%	19.53%	Large enterprises place bulk orders in advance

※ Data source: 尚禮坊2023-2025 sample order database.

The proportion of orders placed 14 days or more in advance in CNY 2025 dropped significantly from 19.531 TP16T in CNY 2024 to 9.861 TP16T, a decrease of nearly half. This phenomenon is directly related to the significant shift of the Lunar New Year's Day to January 29th—the time window for customers to plan ahead was compressed due to the earlier holiday, resulting in a decrease in the absolute value of the actual advance booking days for a large number of early booking customers. The proportion of same-day delivery (t+0) increased from 1.281 TP16T to 2.061 TP16T, indicating a rise in demand from last-minute customers. The flexibility of same-day express delivery services (1 TP11T) provides a sustainable competitive advantage under these market characteristics.

2.3 Spatial dimension: Delivery address types and regional distribution

Delivery address type

The delivery destination structure for New Year's gift baskets is highly stable, with a clear business-driven trend:

Address type	CNY 2025	CNY 2024
office	66.22%	64.05%
Residential	16.34%	19.06%
Industrial Building	5.36%	5.07%
Shop	4.46%	3.97%
other	3.89%	4.71%
Hospitals/Clinics	1.82%	1.48%
hotel	0.94%	0.57%
Educational institutions	0.78%	0.83%
Dining room	0.19%	0.22%

※ Data source: 尚禮坊2023-2025 sample order database.

The proportion of office space increased from 64.051 TP16T to 66.221 TP16T, further strengthening the business-dominated pattern. The proportion of residential space decreased from 19.061 TP16T to 16.341 TP16T, possibly reflecting a relative decrease in private New Year's gift basket spending. The proportion of hospitals and clinics increased from 1.481 TP16T to 1.821 TP16T, echoing the rise in the proportion of patients seeking medical treatment in relational data. The proportion of hotels (0.941 TP16T) was significantly higher than in CNY 2024 (0.571 TP16T), possibly related to the significant increase in hotel business activity driven by the anticipated surge in visitors to Hong Kong in 2025.

Main delivery areas

Ranking	area	CNY 2025	CNY 2024	Key business characteristics
1	Central and Western District	18.14%	17.96%	The heart of Hong Kong's CBD, with the highest concentration of financial and legal services industries.
2	Wan Chai	10.79%	10.77%	Corporate headquarters, convention and exhibition facilities, and multinational corporations are concentrated here.
3	Yau Tsim Mong	9.77%	9.47%	Kowloon Core Business and Retail
4	Kwun Tong	8.01%	7.84%	Kowloon East, a new commercial district, continues to attract corporate office buildings.
5	East District	5.98%	6.08%	Taikoo, Quarry Bay and other mixed commercial and residential areas
6	Kwai Tsing	3.06%	2.94%	Industrial Logistics
7	Sham Shui Po	2.70%	2.86%	Industrial and SME clusters
8	Kowloon City	2.53%	2.24%	Mixed residential and commercial use, diverse business formats
9	Tsuen Wan	2.12%	2.20%	Industrial-Residential Mixed Commercial Center
10	Macao	2.05%	1.55%	Cross-border business gift-giving has seen significant increases year after year.
11	Sha Tin	1.85%	1.95%	New Town Commercial and Technological Industrial Center
12	Tai Po / North District	1.71%	1.61%	Industrial and residential areas in the North New Territories
13	outlying islands	1.69%	1.20%	Including Tung Chung, Lantau Island commercial district and Cheung Chau, etc.
14	South District	1.55%	1.67%	Wong Chuk Hang Commercial District, Cyberport
15	Yuen Long	1.28%	1.29%	New Territories West Residential and Industrial
—	other	13.57%	13.45%	——

※ Data source: 尚禮坊2023-2025 sample order database.

The Central and Western District (18.14%) has topped the list for two consecutive years, covering the most core financial, legal, and corporate administrative areas in Hong Kong, including Central, Sheung Wan, and Admiralty. The top four districts (Central and Western District, Wan Chai, Yau Tsim Mong, and Kwun Tong) combined account for 46.71%, clearly demonstrating the market geography pattern of "Lunar New Year gift baskets flowing to the most densely populated commercial centers".

Of particular note is Macau (2.05%, up 0.5 percentage points from 1.55% in CNY 2024), which has been climbing year after year, reflecting the continued penetration of cross-border delivery services into the Greater Bay Area business market; the outlying islands (1.69% compared to 1.20%) also saw significant growth, driven mainly by the rapid development of the Tung Chung business district and the demand for business facilities near the airport.

2.4 Product Insights: Best-Selling Styles and Category Distribution

Overall Product Category Structure

Overall, gourmet gift baskets continued to dominate, with fruit gift baskets firmly in second place.

Product Category	CNY 2025	Main features
Food Gift Hamper	59.28%	Absolutely dominant, a diverse combination of food and snacks, the perfect choice for office sharing.
Fruit Basket Gifts	31.84%	A traditional New Year's gift, symbolizing abundance and sweetness, with a wide appeal.
other	5.24%	Customized and special specification orders
Orchid	2.11%	Office decorations are especially popular during the Year of the Snake (both snakes and orchids symbolize elegance).
Kumquat	0.90%	A must-have for traditional Cantonese New Year, symbolizing good fortune and prosperity.
bouquet	0.28%	Personalized gifting
New Year flowers	0.36%	New Year decorations, bright and festive

※ Data source: 尚禮坊2024-2025 sample order database.

Food baskets (59.281 TP16T) and fruit baskets (31.841 TP16T) totaled 91.121 TP16T, constituting the absolute majority of the Lunar New Year gift basket market. Orchids increased from 1.531 TP16T in CNY 2024 to 2.111 TP16T, reflecting the continued growth of office flower gifts in the festive atmosphere of the Lunar New Year. Kumquats (0.901 TP16T) symbolize "great fortune and prosperity" in traditional Cantonese culture and are an indispensable auspicious symbol for the Lunar New Year, especially used for office decoration and home greetings.

Analysis of the top 30 best-selling styles and core styles (CNY 2025)

Ranking	Product Name	percentage	category
1	New Year Food Basket M14	3.95%	Food Gift Hamper
2	Lunar New Year Premium Fruit Basket N11	3.24%	Fruit Basket Gifts
3	New Year Food Gift Basket M20	2.94%	Food Gift Hamper
4	Lunar New Year Premium Fruit Basket N3	2.78%	Fruit Basket Gifts
5	Happy New Year Fruit Basket CNYN04	2.62%	Fruit Basket Gifts
6	New Year Food Basket M19	2.16%	Food Gift Hamper
7	***** 2025 CNY HK Hamper	1.96%	Corporate customization
8	**Lunar New Year Fruit Basket A**	1.94%	Customized fruit for businesses
9	Lunar New Year Business Fruit Basket N10	1.81%	Fruit gift basket (business)
10	Lunar New Year Gift Basket R72	1.65%	Food Gift Hamper
11	New Year's Exquisite Chinese Seafood Gift Basket CTH1	1.52%	Chinese Seafood Gift Basket
12	Lunar New Year Gift Basket R62	1.47%	Food Gift Hamper
13	Gift Food Basket LG1	1.45%	Universal Gourmet Gift Basket
14	New Year Chinese Food Basket by Hampers CNYN12	1.36%	Chinese food gift basket
15	*** Chinese New Year Hamper	1.31%	Corporate customization
16	Lunar New Year Gift Basket R86	1.27%	Food Gift Hamper
17	New Year's Food and Fruit Gift Basket M17	1.26%	Food and Fruit Combination
18	Lunar New Year Gift Basket R69	1.19%	Food Gift Hamper
19	Lunar New Year Gift Basket N6	1.10%	Food Gift Hamper
20	Lunar New Year Gift Basket N17	1.06%	Food and Fruit Combination
21	Year of the Dragon and Snake Flying New Year Gift Basket A3	1.06%	Food Gift Basket (Zodiac Theme)
22	Lunar New Year Fruit Basket M1	1.01%	Fruit Basket Gifts
23	**** 2025 Chinese New Year Gift Baskets	1.01%	Corporate customization
24	Lunar New Year China Mail Gift Basket 1227A8	0.99%	Cross-border mail version
25	Lunar New Year Chinese Gift Basket 1223B4	0.95%	Cross-border version
26	*** Chinese Style Dried Seafood Gift Basket T26A	0.94%	Customized seafood for businesses
27	Chinese New Year Food Gift Basket Hampers 0104A8	0.91%	Chinese food gift basket
28	Good luck and festive New Year food and wine gift basket FH245	0.89%	Wine and food gift basket
29	New Year's Selected Food and Fruit Gift Basket FH240	0.86%	Food and Fruit Combination
30	Lunar New Year Fruit Basket M4	0.84%	Fruit Basket Gifts

※ Data source: 尚禮坊2024-2025 sample order database.

Top 3 Best-selling products

These three products accounted for 10.13% of all sampled orders in CNY 2025, meaning that on average, about one out of every ten Lunar New Year gift baskets belonged to one of these three products.

First placeNew Year Food Basket M14 Precise pricing, broad audience reach, and outstanding quality. These are the three core pillars that have kept M14 at the top of the sales charts. The price of HKD 745 falls perfectly within the optimal price range of "presentable, pleasant to receive, and not too expensive for the giver"; the food basket format allows office colleagues to open and enjoy it immediately, naturally possessing the attributes of office social interaction; in addition, the branded snacks and biscuits selected by 尚禮坊 have high brand recognition in the Hong Kong market, ensuring that the recipient feels the warmth of "being treated with care", rather than mass-produced in an assembly line manner.
Second placeLunar New Year Premium Fruit Basket N11 N11 features a selection of premium imported fruits (selected seasonally, including Japanese muscat grapes, Korean pears, American cherries, and Thai mangoes), presented in large, exquisite rattan baskets and Lunar New Year decorations, creating a grand and impressive overall visual effect with a strong sense of ceremony.
Third placeNew Year Food Gift Basket M20 It includes a variety of selected Western foods and Lunar New Year snacks, presented in festive packaging, making it suitable for bulk purchases.

2.5 In-depth analysis of consumption amount

Consumption amount tiers	CNY 2025	CNY 2024	Market Analysis
HKD 500 and below	2.28%	1.35%	Gifts upon arrival, and a small number of personal visits.
HKD 500 – 999	34.46%	34.07%	Most mainstream: Sweet spot for individuals and SMEs
HKD 1,000 – 1,999	31.70%	31.02%	High-quality business gift baskets, meeting mainstream corporate standards.
HKD 2,000 – 4,999	17.77%	19.48%	High-end business, important clients and partners
HKD 5,000 or above	13.79%	14.09%	Corporate bulk and VIP customer gifts
Median consumption	HKD 1,288	HKD 1,388	—
Average consumption	HKD 3,650	HKD 3,676	Driven by high-end bulk orders

※ Data source: 尚禮坊2023-2025 sample order database.

The consumption pattern in CNY 2025 was highly similar to that in CNY 2024, with the overall structure remaining stable, demonstrating the strong resilience of consumer habits in the Lunar New Year gift basket market. Median spending slightly decreased from HKD 1,388 to HKD 1,288, a drop of 71 TP16T, consistent with the cautious sentiment in the overall Hong Kong retail market during the same period. The mainstream segment of HKD 500 to HKD 999 (34.46 TP16T) and the quality segment of HKD 1,000 to HKD 1,999 (31.70 TP16T) together accounted for 66.16 TP16T, forming the broadest market base for Lunar New Year gift basket consumption. Although the high-end bulk transactions of HKD 5,000 or above only accounted for 13.79 TP16T, their average contribution per customer far exceeded the overall average, making them a crucial pillar of Lunar New Year business revenue.

三,Heartfelt Cards: The Warmth of Words in New Year's Gifts

In a Lunar New Year gift basket, food and fruit represent material sincerity, while the words on the greeting cards are the most direct expression of the giver's emotions. Of the 尚禮坊CNY 2025 orders, 95.31% included greeting cards. Among the thousands of New Year's messages, there were carefully crafted diplomatic phrases from corporate executives, simple wishes from children to their parents, the blending of New Year's greetings and love between couples, and sincere connections that transcended language and culture. This chapter provides an in-depth analysis of this valuable corpus of Hong Kong's New Year's gift-giving culture from four dimensions.

3.1 Blessing Theme Classification: Seven Dimensions of Lunar New Year Blessings

Based on all orders that included greeting cards in CNY 2025, statistics were compiled by theme (there is overlap between categories, and the same card may cover multiple themes):

Blessing Theme	Occurrence rate	representWords	Cultural connotation
Congratulations / Best wishes (General framework)	33.93%	Wishing you, Best wishes, Congratulations	The most universal expression framework, applicable to multiple languages, often used as an opening quote.
Happy New Year (English)	23.65%	Happy New Year、Happy CNY、Happy Lunar New Year	English is the preferred written form for business in Hong Kong, and is the mainstream language for foreign companies and environments that mix Chinese and English.
Happy New Year (in Chinese)	21.67%	Happy New Year! Happy Chinese New Year! Happy New Year!	The traditional Chinese New Year greetings, together with the English version, cover more than 40% of the cards.
Zodiac Year Blessings	17.85%	Happy Year of the Snake, May the Year of the Snake Bring Great Fortune, Golden Snake Dances in the East Wind	Echoing the Year of the Snake zodiac and highlighting the festive atmosphere, versions in various languages have appeared extensively.
Wishing you prosperous business / Business success	16.23%	Business prospering, wealth flowing in, business booming, Business Prospering	Business settings are dominant, and wishing the recipient a prosperous career is one of the core messages of gift-giving during the Hong Kong Lunar New Year.
In good health	16.52%	Good health, vigorous spirit, healthy and happy	A caring approach is especially important for relationships with elders, doctors and patients, and personal relationships.
Thank you / Thanks	15.15%	Thank you for your support and cooperation.	In business relationships, the most heartwarming element is "gratitude + blessings," which is the standard two-part structure for corporate New Year's cards.
May all go well with you	12.40%	May everything go well for you, all the best, and may everything go smoothly for you.	Traditional Cantonese greetings, appreciated by all, suitable for both Chinese and English occasions.
May you be happy and prosperous	4.60%	Congratulations on your fortune!	The most iconic New Year greetings from the Cantonese region, linguistic symbols of Cantonese cultural identity.
May all your wishes come true	3.44%	May all your wishes come true	Personal wishes and blessings are often seen in private and close relationships.
Peace and prosperity	2.55%	May you have peace, smooth sailing, and all things go well.	Wishing for peace is often used to express good wishes to elders or relatives.
May everything go well for you.	1.37%	May everything go well for you.	Cantonese is an elegant blessing, more formal than "May all your wishes come true".
good luck	1.09%	good luck	Traditional Cantonese auspicious sayings, wishing for abundant joy and celebration.

The data reveals several significant patterns in the themes of CNY 2025 greeting cards. First, the English and Chinese versions of "Happy New Year" together covered 45.321 TP16T of cards, making it the most popular expression of blessing. The ratio between the two versions (English 23.651 TP16T vs. Chinese 21.671 TP16T) is almost equal, accurately reflecting the bilingual landscape of Hong Kong's business environment. Second, "Thanks/Reciprocation" (15.151 TP16T) and "Business Prosperity/Business Wishes" (16.231 TP16T) tied for a place in the Top 5, establishing a standardized three-part structure for Hong Kong corporate New Year's cards: "Thank you for your cooperation in the past year → Send New Year's greetings → Wishing you a prosperous future." Third, the zodiac blessing (17.85%) widely incorporates elements of the Year of the Snake into various language versions, with "Golden Snake dances in the east wind, wealth and prosperity fill the universe" (Chinese poetic version), "Year of the Snake brings Wisdom and Success" (English auspicious version), and "May the Year of the Snake bring you great fortune!" (Cantonese everyday version) coexisting, showcasing the diverse layers of expression in Hong Kong's New Year culture.

3.2 Relationship diagram between gift giver and gift recipient

relation	percentage	Typical titles	Common Blessings
colleague	50.34%	Dear colleagues, dear [name], Mr./Ms. + name and colleagues	Happy New Year! Thank you for your hard work! Wishing you a prosperous Year of the Snake and abundant wealth!
Business/Customer Relationships	26.75%	Company Name, Dear [Name] & Team, Your Company	Thank you for your support. It was a pleasure working with you. Wishing you prosperity!
Company to Employees	5.98%	Mr. / Ms. + Surname and Title	Happy New Year, thank you for staying at your posts, and best wishes for good health.
Family members / elders	3.70%	Mom and Dad, Grandpa and Grandma, Grandpa and Grandma, Mommy/Grandma	May you enjoy good health, a prosperous Year of the Snake, peace and joy, and grow up quickly (to the children).
friend	3.70%	Dear [name], best friend, old friend, dearest friends	Kung Hei Fat Choy, Happy Year of the Snake, Good health and prosperity
Division Commander	0.66%	Dear Professor/Dr.	Thank you for your guidance and instruction. Wishing you good health and all the best.
Partner / spouse	0.23%	My dear wife, Dear [nickname], Husband	I love you, 16 years of being together, Happy Year of the Snake

Business/Customer Relationships (26.75%) ranks second among identifiable relationships. Its card features are distinctive: the recipient is the other party's company (marked with company name, Dear [Name] & Team, Your Company, etc.), the signatory is the company name and title, the wording of the body is formal yet warm, and usually incorporates the dual message of thanking for past support and looking forward to future cooperation, so that the New Year's card can also serve the function of business communication.

The cards for family members/elders (3.70%) feature the warmest and most genuine language: direct kinship terms are used (father, mother, mother-in-law, father-in-law), blessings focus on "good health," and signatures often include nicknames, children's names, or pet names, conveying a strong sense of family affection—a stark contrast to the formality of business cards. The presence of the "Teachers and Mentors" category (0.66%) reveals the active gift-giving culture of various educational and research institutions in Hong Kong during the Lunar New Year, from university professors and private tutors to tutors.

3.3 Special Card Selection: Messages with Stories

Among thousands of greeting cards, some messages went far beyond the standard greetings, revealing genuine emotional depth, business friendships, or sincere cross-cultural connections. The following selection of representative cards are all quoted from the original order text.

(1) A fusion of sixteen years of marriage anniversary and the New Year.

To:My dear wife Before we knew it, we had entered our 16th spring together. Although this journey wasn't all sunshine and sweetness, it was certainly pleasant, wonderful, and fruitful. As our two chubby babies grow up so fast, we have also entered a new phase together. We eagerly look forward to the next 16 years, which will be both wonderful and full of surprises! signature:My dearest husband

This card, written in colloquial Cantonese, is sincere and unpretentious. "Fei Bao" (a nickname for their child), "Sweet to the point of overflowing" (an exaggerated Cantonese expression), and "Walking hand in hand into a new chapter"—these phrases are a father and husband's heartfelt summary of their sixteen years of marriage, expressed through a Lunar New Year gift. Amidst a sea of thousands of business-related greeting cards, this personal, heartfelt record stands out as a particularly touching example of human connection.

(2) From patient to doctor, gratitude

To:Dear Dr. S* Thank you for your professional and meticulous care, I was fortunate to be in your good hands. Wishing you and your family a happy, healthy and prosperous New Year. signature:Your patient, L* P*** W** and family

In Lunar New Year gift-giving occasions, it is a unique cultural custom in Hong Kong for patients to express their gratitude to doctors. The preciousness of this card lies in the signature "Your patient"—it transforms a commercial transaction (buying a gift basket) into a pure expression of human kindness between doctor and patient. The phrase "fortunate to be in your good hands" expresses the most sincere gratitude to the doctor after recovery.

(3) A Trans-Pacific Gratitude – Between Coach and Student

To:Hi F****** Thank you so much for your wholehearted, resourceful, and inspiring coaching back in October 2024. Words can't fully capture how much it meant to me, but you truly inspired me to think and present myself in a more structured way. That guidance made a huge difference and helped me successfully pass a… signature:Cheers, C****    23/1/2025

This card, presented under the guise of the Lunar New Year, is actually a belated thank-you note. The giver sent the gift on January 23, 2025 (a few days before the Lunar New Year of the Snake), while also reflecting on a training session three months prior that changed his way of expressing himself. "Words can't fully capture how much it meant to me," the gift basket became a tangible expression of gratitude that words could not convey.

(4) The company expresses its New Year's gratitude to its mentor.

To:Dear Li**Master Hello, thank you so much for taking the time out of your busy schedule to offer me Feng Shui advice for the new year! Your guidance is like a guiding light, illuminating a peaceful and happy new year for me and my family! Thank you! Hereby, I sincerely wish you good health, all the best, good fortune, prosperous business, and ever-growing success in the new year! I look forward to the opportunity to meet you in the future and personally express my gratitude! signature:********Director M****** C***  February 15, 2025

This card, presented by a director of a well-known company to Master Li, conveys sincere gratitude for his feng shui guidance during the Lunar New Year gift-giving occasion. The metaphor of "like a guiding light" and the promise of "looking forward to meeting in person to express my thanks" elevate this New Year card beyond the festive occasion, recording a unique interpersonal connection between Hong Kong's business community and traditional fortune-telling culture.

(5) A double ceremony to celebrate the listing and to wish people a Happy New Year

To:**Engineering Co., Ltd. Congratulations to **Engineering Co., Ltd. on your successful listing on the NASDAQ Capital Market! On this new journey, we wish your company continued success and numerous achievements in the future! signature:*****Limited Company's congratulations

This New Year's card, sent by HSBC's corporate banking division, cleverly incorporates Lunar New Year greetings with congratulations on the recipient's recent Nasdaq listing. The New Year's gift basket here serves a dual purpose—merging festive gift-giving with celebration of a business milestone—and is a microcosm of the most commercially sophisticated aspect of Hong Kong's corporate New Year's gift-giving culture.

(6) Overseas families working in Hong Kong – a source of longing from afar

To:Dear Mom and Dad (and brother and sister-in-law) Wishing you a blessed New Year, good health, all the best, peace and joy! Congratulations on your prosperity! I look forward to returning in July to reunite with you all. signature:**，**，** Congratulations

"Looking forward to coming back in July to reunite with you all"—this sentence transforms an ordinary New Year's card into a record of longing that transcends distance. The sender is overseas or in Hong Kong, and the recipient is elsewhere; the Lunar New Year gift basket becomes the warmest substitute when one cannot visit in person. The same order also includes greeting cards for the brother and sister-in-law, ensuring each family member receives something—a true reflection of Hong Kong's New Year family gift-giving culture.

3.4 The linguistic and cultural characteristics of greeting cards

Language distribution

The language used in the CNY 2025 greeting cards is highly diverse, accurately reflecting Hong Kong's linguistic ecosystem as a crossroads of Chinese and Western cultures:

Language type	percentage	Usage characteristics and typical occasions
Mixed Chinese and English	62.56%	The most mainstream language used in both business and private occasions, it is the iconic language form of Hong Kong New Year's cards.
Pure English	35.60%	These cards are commonly seen in foreign-invested enterprises, foreign clients, and multinational business settings; even those written entirely in English often include Cantonese phonetic words.
Pure Chinese	1.82%	It is relatively rare; it is more common in traditional Chinese families, when elders receive gifts, or among clients with mainland Chinese backgrounds.
other	0.02%	Very few, mainly symbols or unrecognizable characters.

The absolute dominance of a mix of Chinese and English (62.56%) is the most distinctive linguistic feature of Hong Kong Lunar New Year greeting cards. This hybrid language phenomenon is not accidental, but a true reflection of Hong Kong's unique linguistic environment: Cantonese is the everyday spoken language, English is the business written language, and written greetings often flexibly switch between the two. The harmonious coexistence of "Good health and all the best!" and "Happy New Year and all the best!" on the same card is a linguistic landscape unique in the world.

The percentage of cards written entirely in English (35.601 TP16T) far exceeds that written entirely in Chinese (1.821 TP16T), clearly reflecting the Hong Kong business community's tradition of using English as the formal written language in business, as well as the presence of a large number of foreign corporate clients. It is worth noting that even cards written entirely in English often include Cantonese phonetic phrases (such as "Kung Hei Fat Choy" or "Kung Hei Fa Choi"), demonstrating the giver's recognition and respect for Cantonese culture—a foreign CEO using Cantonese phonetic phrases to begin his English greeting card is a polite way of acknowledging the recipient's cultural background.

Writing Paradigms and In-Depth Cultural Observations

• The "Thank You + Best Wishes" two-part structure is the golden rule for business greeting cards: the first part expresses gratitude for the support and cooperation of the past year, and the second part offers New Year's greetings. This structure, which spans both Chinese and English versions, has become the standard template for business New Year greeting cards in Hong Kong, balancing sentiment and business, allowing recipients to feel valued while enjoying the festive joy.
• Personalization is a core indicator of card quality: high-end business cards (from companies to VIP clients or key executives) meticulously include the recipient's name, title, and specific business background; standard business cards use generic greetings. This tiered strategy creates differentiated human touchpoints in bulk gift-giving, making specific recipients feel individually valued.
• The Chinese zodiac is a cross-cultural point of contention in Hong Kong's New Year gift-giving language: Year of the Snake greetings (85%) appear widely in both Chinese and English, and even native English speakers who give gifts use Cantonese spelling ("Kung Hei Fat Choy") or zodiac imagery ("May the Year of the Snake bring you Wisdom"), demonstrating cross-cultural respect and integration.
• The Sincere Power of Spoken Cantonese: In the vast ocean of business English, Cantonese phrase cards (such as "挂住你好多" (gua zhu nǐ hǎo duō), "肥宝" (féi bǎo), and "甜到漏" (tián dào lòu)) often carry the deepest emotions with their most unadorned and authentic expressions. The more everyday the language, the more sincere the emotion.
• The presence of religious elements: Christian phrases such as "Blessed New Year," "God's grace is everlasting," and "Peace and joy" appear on personal cards ("Wishing Mommy/Grandma good health, safe travels, overflowing blessings, and God's grace everlasting!"), reflecting the unique language used by Hong Kong Christian families in Lunar New Year gift-giving culture, and the harmonious coexistence of Chinese and Western religious cultures during the New Year celebrations.

四,Complete Guide to Choosing a New Year's Gift Basket

4.1. Golden Rules for New Year Gift Giving: What to Do and What Not to Do

Ideal Gift Features

• Prioritize auspicious meanings: festive colors (red, gold, orange), round and abundant shapes, symbolizing "abundance and sweetness" and "great fortune".
• Quality and appearance are equally important: exquisite packaging, imported high-quality ingredients and beautiful presentation are often valued more than quantity. The "unboxing experience" of a gift is the key to leaving an impression.
• Office settings are ideal for sharing: multi-serving snacks and pastries are more popular, making it easy for colleagues to share and leaving a good impression.
• Corporate gift-giving emphasizes brand recognition: branded food or wine (Godiva chocolate, fine wines, etc.) makes the recipient feel treated with high standards and enhances the company's image.

New Year gift-giving taboos (mainstream taboos in Hong Kong)

Gift-giving taboos during the Lunar New Year are highly culturally sensitive. The following are the mainstream taboos in the Hong Kong market; please be sure to confirm them:

• It is taboo to give clocks as gifts (the Cantonese pronunciation of "giving a clock" sounds like "attending a funeral," which is especially taboo for elders).
• It is taboo to give shoes as gifts (as the word sounds like "evil" in Chinese, or it symbolizes "walking away").
• Avoid giving scissors, knives, or other sharp objects as gifts (as they symbolize severing ties).
• It is taboo to give an umbrella as a gift (in Cantonese, "umbrella" sounds like "scatter").
• It is considered inappropriate to give a handkerchief as a gift (as it is traditionally associated with grief and funerals).
• Avoid giving gifts with white or black as the main color (associated with mourning culture).

Practical suggestions When choosing a Lunar New Year gift basket, the safest approach is to select a festive series from professional gift service providers such as 尚禮坊. All products have been designed with auspicious meanings, color schemes, and cultural taboos in mind, making them reliable New Year gifts.

4.2. Recommendations based on the recipient's preferred products

4.2.1 Business clients and partners

For business New Year's gifts, choose high-quality, exquisitely packaged food or wine baskets with easily recognizable brands. The suggested amount is HKD 500 to HKD 2,000, depending on the depth of the business relationship.

【New Year Food Basket M14】   Two consecutive years of top-selling status. A selection of renowned brand biscuits and delicate snacks, presented in festive New Year packaging, symbolizing abundance and good fortune. With an average price of HKD 770, its clear positioning and over 80% delivery service to the office make it a favorite among corporate purchasing departments and one of the most frequently ordered bulk options. Suitable for: Business clients | Partners | Enterprise bulk orders
【Lunar New Year Business Fruit Basket N10】  This premium fruit gift basket, designed specifically for business occasions, features carefully selected high-quality imported fruits, adorned with a festive red ribbon and an exquisite rattan basket, exuding elegance and sophistication. Fruit symbolizes "prosperity and abundance," making it a popular New Year's gift choice for business settings. The average price of HKD 888 also carries the auspicious homonym for "get rich, get rich, get rich." Suitable for: Key business clients | Partner organizations | Corporate executives
【Lunar New Year Premium Fruit Basket N11】   The third best-selling fruit basket in CNY 2025 features premium imported fruits. Its attractive presentation and elegant design make it a perfect gift. With a higher-than-average delivery rate to stores and merchants, it's the top choice for visiting partner shops and sending New Year's greetings. Suitable for: Partner shops | Important clients | High-quality business gifts

4.2.2 superiors and senior executives

When giving a New Year's gift to your boss, it is advisable to choose a high-quality, tasteful, mid-to-high-end gift basket. The amount should be between HKD 1,000 and HKD 3,000, with a combination of fine wines and food and a basket of premium fruits being the most suitable choices.

【Luxury Fine Wine and Food Gift Basket FH242】  This flagship wine and food gift basket features a selection of fine wines or champagnes paired with exquisite gourmet foods, all presented in luxurious packaging that exudes sincerity. Priced at HKD 2,228, it is the ideal choice for expressing gratitude to senior executives or important guests, conveying a high level of respect and appreciation. Suitable for: Direct supervisors | Company executives | VIP guests
【Lunar New Year Premium Fruit Basket N3】  For two consecutive years, this product has been among the Top 5, featuring a selection of high-quality imported fruits. The elegant wicker basket packaging has garnered widespread praise. The price of HKD 888 sounds like "prosperity" in Chinese, making it a perfect gift for superiors or elders, symbolizing good fortune. This fruit basket is suitable for all ages and dietary preferences. Suitable for: Senior bosses | Company elders | Important figures
【New Year's Exquisite Chinese Seafood Gift Basket CTH1】  Featuring carefully selected premium Chinese dried goods such as abalone, scallops, and fish maw, presented in traditional Chinese packaging, this gift basket is highly regarded by executives and older recipients who value Chinese traditions. It fully demonstrates the giver's thoughtfulness and adherence to traditional etiquette, making it a top choice for gifting to older superiors. Suitable for: Senior executives | Bosses who value tradition | Important elders

4.2.3 Employees and subordinates (Company benefits）

When companies distribute New Year's gift baskets to their employees, they should prioritize fairness, practicality, and broad acceptance. Mid-priced (HKD 500 to HKD 1,000) food sharing baskets are most suitable, and can be customized with company logos and greeting cards.

【Five Blessings New Year Wine and Food Lucky Bag FH251】  With the theme of "Five Blessings at the Door," this collection features a selection of gourmet foods and small quantities of wine, presented in uniquely packaged lucky bags. Priced at HKD 525 with bulk discounts, it's ideal for SMEs to prepare New Year's gifts for all their employees, keeping overall costs under control. Suitable for: Employee benefits | Bulk orders for SMEs | Year-end thank yous
【Happy New Year Fruit Basket CNYN04】   One of the top 6 best-selling items for CNY 2025, priced affordably at HKD 598. Featuring a variety of carefully selected seasonal fruits in vibrant colors, this gift exudes a festive atmosphere, is healthy and natural, and suitable for all ages. It makes a generous and appropriate New Year's gift for employees, and is widely welcomed by staff from diverse backgrounds. Suitable for: Employee gifts | Bulk orders for medium-sized enterprises | Health-related New Year greetings
【New Year Food Gift Basket M20】  Ranked fourth in CNY 2025, the HKD 738 price tag caters to mainstream bulk demand in Hong Kong and among businesses. It's a balanced offering for both men and women (approximately 431 TP 16T each), featuring a variety of carefully selected gourmet dishes, ideal for sharing in the office. A Macau version is also available (HKD 1,150), suitable for cross-border businesses. Suitable for: Employee benefits | Office sharing | Cross-border delivery

4.2.4 elders and family

When giving New Year's gifts to elders, tradition and thoughtfulness should be both important. Chinese seafood baskets, premium fruit baskets, and baskets containing traditional Chinese foods are all excellent choices. Avoid blue, black, and white packaging.

【New Year's Baguette with Traditional Chinese Seafood and Fruit Basket FH337】 "Abalone All-Encompassing" – featuring abalone as its main ingredient, complemented by a variety of dried goods and fresh fruits, it blends Chinese and Western styles. It pursues traditional New Year's etiquette while presenting a rich and diverse feast, leaving a deep impression on elders and middle-aged recipients, making it an ideal choice for conveying filial piety. Suitable for: Elders | Middle-aged relatives | Traditional Chinese families
【Lunar New Year Premium Fruit Basket N3】  This best-selling premium fruit basket, priced at HKD 888 (a homophone for "prosperity"), is a popular gift for elders, symbolizing good fortune and prosperity. It is widely welcomed by family members of all ages. The exquisite rattan basket packaging is elegant and tasteful, making it one of the most beloved New Year's gifts for elders. Suitable for: Gifts for elders, relatives, and families
【New Year's Exquisite Chinese Seafood Gift Basket CTH1】 This selection of premium Chinese dried goods is especially suitable as a gift for retired elders or families who value Chinese traditions. Presenting a basket of fine seafood not only demonstrates filial piety but also lets elders feel the care and attention of their children, making it the most outstanding choice for New Year's gifts in traditional families. Suitable for: Retired elders | Traditional families | Families that value Chinese etiquette

4.2.5 Friends and classmates

When giving New Year's gifts to friends, the fun and personalization can be increased accordingly, and a budget of HKD 500 to HKD 1,500 is reasonable.

【New Year's Wine and Fruit Gift Basket M12】 The classic combination of red wine and fruit is both sophisticated and approachable. Priced at a friendly HKD 668, this bottle of fine red wine with select fruit is perfect for immediate enjoyment and adds a touch of festive cheer, making it especially suitable for groups of friends celebrating the New Year together. Suitable for: Friends | Classmates | Light business needs
【Embroidered Red Robe New Year's Food and Wine Gift Basket FH246】 With "red robe" as its design theme, the festive red packaging paired with delicious food and wine creates a strong festive atmosphere. HKD 760 is positioned as "respectable without being ostentatious," and its exquisite packaging will make the recipient's eyes light up when they open the box, making it a great choice for a New Year's gift that leaves a lasting impression among friends. Suitable for: Friends | Colleagues/Friends | Young Professionals
【FH350 Chinese New Year Food Gift Basket】 With a Spring Festival theme, this gift set features a selection of festive New Year foods, all presented in joyful packaging. At HKD 980, it's perfect for gifting to close friends or long-time classmates, showing sincerity without being overly formal—an excellent choice for New Year's gatherings. Suitable for: Best friends | Classmates | New Year's party gifts

4.2.6 Enterprise customized bulk ordering solutions

尚禮坊 offers a complete customized New Year's gift basket service for businesses, including branded ribbon and sticker printing, custom New Year's greeting card design, individual packaging and delivery, and bulk delivery scheduling management. Enjoy a 10% discount on orders of 10 or more, with a dedicated corporate customer service team to follow up.

五,Hong Kong New Year Gift Basket Market Outlook

5.1 Short-term outlook (2027年羊Year)

The market outlook for the 2027 Lunar New Year (Year of the Sheep, with the first day of the Lunar New Year falling on February 6th) is significantly more optimistic than that of 2025, with the following factors acting as positive catalysts:

• The retail sector is showing a strong recovery: Hong Kong's retail sales in the first two months of 2026 increased by 11.81% year-on-year (TP16T) (Hong Kong Census and Statistics Department), with the food and beverage category surging by 17.61% (TP16T), directly benefiting the gift basket market.
• Significant increase in visitor numbers: Visitor arrivals to Hong Kong in the first quarter of 2026 increased by 171 million to 16 million year-on-year, and hotel occupancy rates reached 901 million to 16 million during the Lunar New Year period. The large influx of visitors to Hong Kong provided additional impetus for business gift purchases.
• Business purchasing confidence is recovering: Hong Kong's overall business environment is expected to gradually improve in the second half of 2025, with businesses tending to loosen their budgets for New Year's gifts to customers, returning to levels closer to pre-pandemic levels.
• E-commerce online shopping habits are maturing: Online retail continues to grow, and 尚禮坊, which has been cultivating online gift pre-ordering and same-day delivery services for many years, continues to benefit from the market trend of convenient online ordering.

5.2. Medium- to Long-Term Outlook (2026–2030)

Trend 1: Accelerated Brand Concentration Effect

Hong Kong businesses are increasingly emphasizing brand image, with their New Year corporate gift basket procurement concentrating on service providers with a reputation for quality and brand recognition. 尚禮坊, with 17 years of brand reputation, possesses a significant first-mover advantage in this trend.

Trend Two: High-end and stratified development in parallel

The high-end gift basket market (HKD 2,000 to HKD 5,000+) continues to grow, with consumers seeking rare wines and fine ingredients. Competition in the mid-to-low-end market (HKD 500 to HKD 1,000) is intensifying, and price transparency for standardized food baskets is increasing. Service providers with distinct positioning and differentiated quality, such as 尚禮坊, have room for growth in both markets.

Trend 3: Growth in demand for sustainable packaging

Corporate clients are increasingly demanding environmentally friendly packaging, with reusable wicker baskets and plastic-free packaging becoming key considerations for some high-end purchasers. This trend is expected to accelerate significantly over the next five years, giving service providers with sustainable packaging solutions a competitive edge.

Trend 4: Cross-border market expansion in Macau and the Greater Bay Area

As the integration of the Greater Bay Area continues to deepen, business ties between Hong Kong enterprises and cities in the Greater Bay Area are becoming increasingly close, leading to a surge in demand for cross-border New Year gifts. 尚禮坊 has already launched delivery services in Macau, and in 2025, Macau orders are projected to account for 1.64% of New Year's orders. Future expansion of delivery capabilities to other cities in the Greater Bay Area will bring considerable growth opportunities.

Trend 5: AI-powered personalized recommendations enhance customer experience

The widespread application of AI technology in e-commerce has made personalized recommendations for New Year's gift baskets (based on the recipient's occupation, relationship type, purchase history, and budget, etc.) a key differentiator for enhancing customer experience. Service providers with data analytics capabilities and comprehensive customer profile systems will gain a first-mover advantage in this trend.

5.3 尚禮坊's core competitive advantages

The 尚禮坊 possesses the following core competitive advantages in the Hong Kong New Year gift basket market:

• Brand history and reputation: Established in 2008, the brand has cultivated the Hong Kong market for over 17 years, sending out thousands of gifts every New Year, and its brand trust is among the highest in the industry.
• Our product range is comprehensive and diverse: covering a complete product line including fruit baskets, gourmet baskets, wine baskets, Chinese seafood baskets, and customized corporate gift baskets, to meet the gift-giving needs of different budgets, relationships, and occasions.
• Free same-day delivery throughout Hong Kong: To meet peak season demand, we offer same-day and next-day delivery capabilities (totaling over 15% orders) and maintain service standards with a professional logistics network.
• Macau cross-border services: Covering the Macau market and meeting the needs of cross-border business gift-giving.
• Enterprise customer service capabilities: bulk discounts (10% off for 10 or more items), customized brand packaging and unified corporate delivery management, attracting and retaining large corporate long-term purchasing customers.

六,Frequently Asked Questions (FAQ) about New Year's gift baskets

Q1: When is the best time to order New Year's gift baskets?

Based on 尚禮坊's historical order data, the average advance booking period is 6 to 8 days, with a median of 5 to 6 days. For personal gift-giving, it is recommended to order at least 3 to 5 days in advance to ensure desired styles are in stock and a suitable delivery time can be arranged. For bulk corporate purchases, it is recommended to contact the supplier 2 to 4 weeks in advance to allow time to confirm contents, customize packaging, and arrange multiple deliveries to various addresses. 尚禮坊 also accepts same-day and next-day rush orders; however, some styles may be out of stock during peak season (mid-December to the third day of the Lunar New Year), so early booking is still the best option.

Q2: What should I do if the recipient is not in the office after I deliver the package?

The 尚禮坊 delivery personnel are equipped with a standardized front desk handover process, allowing you to hand over gift baskets to the building's front desk, security office, or designated recipient. It is recommended to fill in the accurate address (including building name, floor, department, and recipient's full name) and provide a contact phone number when ordering. For bulk deliveries to large office buildings, it is advisable to notify building security or the front desk in advance to accept large deliveries and ensure smooth delivery.

Q3Can you customize the printing with your company logo?

Yes. 尚禮坊 offers customized services for businesses, including branded ribbon printing, personalized greeting card design, custom logo labels and stickers, and customizable content combinations. Corporate clients are advised to contact us two to four weeks in advance and provide high-resolution logo files (PNG or AI format), a message of greeting, order quantity, and a list of delivery addresses. Many of 尚禮坊's large, long-term corporate clients (including banks, financial institutions, and multinational corporations) use this service.

Q4Do we need to give two New Year's gifts, one for New Year's Day and one for Lunar New Year?

It depends on the nature of the business relationship and the industry. Generally speaking, most Hong Kong companies consider the Lunar New Year as the main festive occasion for gift-giving, while New Year's Day gift-giving is relatively less common on a large scale. However, some industries (such as finance and foreign-invested enterprises) have the custom of sending New Year's cards or small gifts, which can be done simply as appropriate. If the budget is limited, focusing on sending high-quality gift baskets during the Lunar New Year is often more effective than sending relatively inexpensive gifts in two separate transactions.

Shanglifang Give Gift Boutique

Founded in 2008, Shanglifang is a leading online florist and gift platform in Hong Kong, offering same-day delivery, free delivery throughout Hong Kong (most urban areas), bulk corporate orders, and personalized packaging services.

Service Hotline:(852) 2736 6670

WhatsApp:(852) 6628 4836

WeChat:13244847060

EMAILservice@givegift.com.hk

fax:(852) 8343 1546

 

 

— This report was compiled and analyzed by Give Gift Boutique in 2026 —

This report is copyrighted by Shanglifang Co., Ltd.

The data and analysis conclusions are for industry reference only and do not involve personal user identification information.

Please cite the source if you wish to quote this.

vip.givegift.com.hk | New Year Gift Section:https://www.givegift.com.hk/Lunar New Year Gift Basket

 

Appendix: Main External Data Sources

1. Hong Kong Census and Statistics Department — www.censtatd.gov.hk
2. Government News Network — news.gov.hk
3.    Lunar New Year giftsSpecial Page — https://www.givegift.com.hk/Lunar New Year Gift Basket
4.    Lunar New Year flowers and tangerinesSpecial Page — https://www.givegift.com.hk/shop/s/catalog-cny-flower
5.    2023-2025 Sample Order Database (Internal Data, Anonymized)