one,畢業季送禮的儀式感與香港送禮文化

In Hong Kong, April to November is the peak season for graduation ceremonies at primary, secondary, and tertiary schools. From kindergarten closing ceremonies to the release of the Hong Kong Diploma of Secondary Education Examination (HKDSE) results, and then to the grand degree conferment ceremonies at various tertiary institutions, graduation is a significant milestone for a family, a friendship, and even the bond between teachers and students. This moment carries not only academic achievements but also profound testimony to years of hard work and countless sacrifices.

Hong Kong's gift-giving culture is deeply influenced by the fusion of Chinese and Western cultures—it retains the traditional Chinese concept of "expressing affection" while also being inspired by Western etiquette, emphasizing ritual and personalization. For graduation occasions, bouquets have become the most common and popular form of congratulatory gift in Hong Kong.

As a leading brand in Hong Kong's gift market, 尚禮坊 (Give Gift Boutique, website: givegift.com.hk) has maintained its dominant position in the graduation gift market since its establishment in 2008, boasting over 60 graduation bouquet designs, more than 30 graduation figurine options, and delivery services covering all tertiary institutions and residential areas throughout Hong Kong. This article will focus on 尚禮坊's sampled order data from 2025, combined with publicly available external data, to provide an in-depth analysis of the true state of Hong Kong's graduation gift market, offering parents, students, teachers, and even institutional clients a verifiable and practical gift-giving guide.

二、尚禮坊訂單數據洞察：畢業季送禮的真實圖景

The following data is sourced from 尚禮坊's 2025 sampled order records, covering dimensions such as product name, delivery address, greeting card content, orderer's gender, delivery region, and address type. This is one of the most comprehensive studies on Hong Kong graduation gift-giving behavior in the industry to date. To protect customer privacy and business confidentiality, all data is presented as a percentage, and specific order numbers are not disclosed.

(I) Scenario Overview: The Position of Graduation Gifts in the Overall Market

In the annual gift-giving scenario distribution of 尚禮坊, graduation gift-giving (marked by "admission to higher education") is one of the most seasonally concentrated scenarios throughout the year. During the peak graduation season (especially from June to November each year), it exhibits obvious pulse-like demand characteristics, which also drives short-term explosive growth in the overall flower and gift business.

It is worth noting that 尚禮坊's graduation gift service covers major universities such as the University of Hong Kong, the Chinese University of Hong Kong, the Hong Kong University of Science and Technology, the Hong Kong Polytechnic University, the City University of Hong Kong, Hong Kong Baptist University, and Lingnan University, as well as numerous secondary and primary school graduation ceremony venues, fully reflecting the breadth and depth of its business.

(II) Top 30 Best-Selling Products: The Overwhelming Advantage of Sunflower Bouquets

The order data clearly reveals the product preference patterns for graduation gifts: sunflower-themed graduation bouquets dominate the market, while plush toy sets, fruit baskets, and other products also have their loyal customer bases. Below is an analysis of the top 30 products for graduation gift scenarios:

Ranking	Product Name	percentage	Product Category
1	University of Hong Kong Graduation Flower Bouquet MN04	9.29%	sunflower bouquet
2	University of Hong Kong Graduation Flower Bouquet MN03	7.85%	sunflower bouquet
3	University of Hong Kong Graduation Flower Bouquet GU09	7.07%	sunflower bouquet
4	Sunflower Graduation Flower Bouquet FGB01	4.19%	sunflower bouquet
5	Graduation Flower Bouquet FGB04	4.06%	Mixed bouquets
6	Graduation bouquet sunflower GF06	3.93%	sunflower bouquet
7	Business Fruit Basket (8)	3.93%	Fruit Basket Gifts
8	University of Hong Kong Graduation Flower Bouquet GU08	2.49%	sunflower bouquet
9	Barnes & Coleman Light Brown Big Head Graduation Bear Plush Toy	2.23%	Graduation doll
10	Sunflower Graduation Flower Bouquet GF02 (florist's name)	2.09%	sunflower bouquet
11	Sunflower Graduation Flower Bouquet FGB02	2.09%	sunflower bouquet
12	Sunflower Graduation Flower Bouquet GF01	1.96%	sunflower bouquet
13	Sunflower Graduation Flower Bouquet GF03 (florist's name)	1.96%	sunflower bouquet
14	Sunflower Graduation Flower Bouquet FGB05	1.70%	sunflower bouquet
15	Fresh Fruit Basket for Business Gifts FB1	1.70%	Fruit Basket Gifts
16	Economical and generous fresh fruit gift basket L	1.44%	Fruit Basket Gifts
17	Fresh fruit basket with floral arrangement Z11 as a gift	1.44%	Fruit and flower combination
18	University of Hong Kong Graduation Flower Bouquet GU07	1.44%	sunflower bouquet
19	Barnes & Coleman Classic White Graduation Bear	1.31%	Graduation doll
20	Graduation bouquet and graduation bear plush toy set CG01	1.05%	Bouquet doll set
21	University of Hong Kong Graduation Flower Bouquet MN05	1.05%	Sunflower bouquet
22	Business Traditional Fresh Fruit Basket (12)	1.05%	Fruit Basket Gifts
23	Fresh fruit basket (C)	0.92%	Fruit Basket Gifts
24	Barnes & Coleman Dark Brown Graduation Bear	0.92%	Graduation doll
25	University of Hong Kong Graduation Flower Bouquet GU01	0.92%	sunflower bouquet
26	Business Premium Fruit Basket (17)	0.92%	Fruit Basket Gifts
27	Affordable Fruit Basket (4)	0.79%	Fruit Basket Gifts
28	Sunflower Graduation Flower Bouquet FGB03	0.79%	sunflower bouquet
29	Graduation bouquet and graduation bear plush toy combination CG02	0.79%	Bouquet doll set
30	Business Fruit Basket (15)	0.79%	Fruit Basket Gifts

 ※ Data source: Shanglifang 2025 sample order database.

In-depth analysis of the top 3 best-selling products

[Rank 1: Sunflower Graduation Flower Bouquet MN04 (9.31% of TP16T)]

The MN04, the top-selling item in the 尚禮坊 graduation series, owes its success to a perfect combination of three advantages. First, sunflowers themselves possess strong symbolic meaning: representing a positive and sunny attitude towards life, perfectly aligning with the graduates' mindset as they embark on a new journey. Second, the small bouquet design makes it lightweight for graduates to carry during the ceremony, perfect for taking photos, and the fan-shaped packaging makes the bouquet more three-dimensional and striking in pictures. Furthermore, the HK$480 price tag is within a reasonable range, making it a cost-effective option for students to purchase as gifts for classmates or for parents to send flowers to their children on graduation day.

[2nd Place: Sunflower Graduation Flower Bouquet MN03 (7.91% of TP16T)]

MN03 and MN04 belong to the same series, differing slightly in color scheme and floral arrangement to meet the needs of customers with different personal styles. This bouquet is particularly popular with female customers, reflecting the market trend of sunflower bouquets being the mainstream gift for graduation occasions.

[3rd Place: Sunflower Graduation Flower Bouquet GU09 (7.11% of the total, TP16T)]

GU09 is a larger sunflower bouquet, suitable as a formal gift for parents or important teachers. As a medium to large bouquet, it has a stronger visual impact, stands out more at the ceremony and in photos, and is loved by customers who appreciate quality.

(III) Product Category Distribution: Sunflower stands out.

Analyzing by product category, the graduation gift market presents the following pattern:

Product Category	percentage	Representative products
sunflower bouquet	51.7 %	MN04, GF01, GU09 and other series
Fruit Basket Gifts	18.06%	Business fruit baskets, deluxe fruit gift baskets
Other flower bouquets	9.82%	Bouquets of roses, bouquets of lisianthus, bouquets of hydrangeas, etc.
Graduation dolls / plush toys	8.25%	Barnes & Coleman series
other	2.88%	Alcoholic beverages, Agnes b series, etc.
Floral Gifts	2.75%	Boxed flowers, table flowers, bottle flowers, potted plants, etc.
Fruit and flower combination	2.09%	Fruit baskets with small flower baskets, fruit baskets with floral arrangements, etc.
Food Gift Hamper	1.83%	Gift basket containing pastries, juices, and other gourmet treats
Balloon Combination	1.31%	Graduation celebration balloon combination
Orchid	1.05%	Orchid flower baskets, Phalaenopsis orchid bouquets, etc.
Preserved flower gifts	0.26%	Preserved flower bouquets, preserved flower alphanumeric lights, etc.

Sunflower bouquets accounted for more than half of graduation orders (51.71 TP 16T), demonstrating their dominant position in Hong Kong's graduation gift culture. Sunflowers are a top choice in terms of visual impact, symbolic meaning, and practicality.

（四）Consumption amount analysis: Mainstream consumption is concentrated in the range of $500 to $800.

The spending on graduation gifts shows a clear trend of concentration in the mid-range market:

Price range	percentage	illustrate
$500 and below	15.05%	Beginner-friendly small bouquets, plush toys, and balloons
$500 to $800	73.06%	sunflower bouquetFruit basket
$800 to $1,200	4.37%	Medium-sized bouquets, fruit and flower arrangements, and floral plush toy arrangements
$1,200 and above	7.52%	Luxury bouquet sets, high-end gift baskets

※ Data source: Shanglifang 2025 sample order database.

The median overall spending was HKD 665 per TP17T, while the average spending was HKD 838 per TP17T (including some multi-item orders that inflated the average). The average price per item was concentrated around HKD 574 per TP17T. Orders exceeding 731 TP16T were concentrated in the price range of HKD 500 to 800 per TP17T, showing a healthy concentration of mid-range consumption and reflecting that graduation gifting is a mid- to mid-to-high-end lifestyle consumption scenario in Hong Kong.

（五Gender analysis of gift givers: Women are the dominant force

Women accounted for a significant 68.11% of orderers (TP16T), reflecting their central role in gift-giving decisions in Hong Kong. They prioritize aesthetics and emotional symbolism in their product selections, tend to personally arrange surprise flower deliveries for ceremonial occasions, and write more heartfelt messages on greeting cards. Male orderers (31.9%), on the other hand, exhibited more characteristics of business gift-giving, favoring one-off, high-end gift sets.

（六Delivery Location Analysis: Educational Institutions are the Core Battleground

An analysis of delivery address types reveals a very clear pattern in the locations where graduation gifts are sent:

Delivery Location Type	percentage	Main features
Educational institutions (at the ceremony)	40.45%	Immediate delivery on the day of graduation ceremony
Residential	23.30%	Delivered to your home ahead of time to create a surprise
office	17.02%	Workplace celebrations of promotions/admissions
Other venues (such as the Great Hall of the People and theaters)	12.83%	Other graduation ceremony venues
Shops/Hotels, etc.	6.41%	Congratulations from the business community

※ Data source: Shanglifang 2025 sample order database.

Over 40% of graduation gift orders are delivered directly to educational institutions, ensuring the bouquets arrive on the day of the ceremony and are perfectly presented at the crucial moment when graduates receive their degree certificates. This is the core competitiveness of 尚禮坊's "Instant Delivery on the Day of Ceremony" service.

尚禮坊's flower delivery service covers award ceremonies at all colleges of the University of Hong Kong, as well as the Chinese University of Hong Kong, the Hong Kong University of Science and Technology, and the Hong Kong Polytechnic University.Hong Kong Baptist UniversityCity University of Hong Kong,Hong Kong Metropolitan University, Lingnan University, Hong Kong Shue Yan University, The Education University of Hong Kong, Hong Kong Hang Seng University, St. Francis UniversitySeveral institutions, including [list of institutions].

（七Delivery area analysis: Sha Tin is the largest, followed by Hong Kong Island.

According to delivery area data, the geographical distribution of graduation gifts shows a high concentration in specific regions, which closely matches the geographical locations of major universities in Hong Kong:

Ranking	area	percentage		Ranking	area	percentage		Ranking	area	percentage
1	Sha Tin	39.64%		7	Saigon	4.39%		13	Kwai Tsing	2.19%
2	Wan Chai	6.58%		8	Yau Tsim Mong	4.12%		14	South District	2.19%
3	Central and Western District	6.58%		9	Yuen Long	3.98%		15	Wong Tai Sin	2.06%
4	Kowloon City	5.62%		10	Tuen Mun	3.02%		16	Tai Po	1.37%
5	Kwun Tong	5.35%		11	East District	2.47%		17	North District	1.10%
6	Sham Shui Po	4.80%		12	Tsuen Wan	2.33%		18	outlying islands	0.96%

※ Data source: Shanglifang 2025 sample order database.

Sha Tin District dominated with 39.641 TP16T, becoming the largest destination for graduation gifts in Hong Kong, far surpassing all other areas. This clearly reflects the enormous influence of the University of Hong Kong (Pok Fu Lam) and other universities in the Sha Tin area (such as the Chinese University of Hong Kong) – especially since Sha Tin encompasses the main campus of the Chinese University of Hong Kong, where graduation ceremonies are large-scale. Wan Chai (6.581 TP16T) and Central and Western District (6.581 TP16T) tied for second place. The former corresponds to the Hong Kong Convention and Exhibition Centre (where many universities hold their conferment ceremonies), while the latter covers the area from Pok Fu Lam to Sai Ying Pun, the main campus of the University of Hong Kong.

Sha Tin, Wan Chai, and Central & Western Districts accounted for 52.80% of delivered orders, forming the core triangle of the 尚禮坊 graduation gift delivery network. By understanding the ceremony schedules in these three areas, peak demand during the graduation season can be accurately predicted.

（八Order delivery timeliness: Advance planning is key

The time analysis from order placement to delivery date (shipping interval) shows the following distribution:

• Same-day delivery (t+0): 6.15%, mainly for urgent orders.
• Next-day delivery (t+1): 19.37%, the most common flexible arrangement.
• Next-day delivery (t+2): 18.59%, for customers who plan ahead.
• Order 3–7 days in advance: 37.57%, for well-prepared buyers.
• Pre-order 7 days or more: 18.32%, a popular style for graduation season.

Data shows that over 70% of customers book at least two days in advance, reflecting the importance Hong Kong consumers place on graduation gifts. 尚禮坊 suggests: For all graduation day flower delivery requests, it is best to confirm one to two days in advance to ensure the availability of specific designs; same-day orders can also be arranged, but it is advisable to call ahead to inquire and confirm.

（九Delivery time analysis: The morning period is the main battleground for delivery.

1. Macroeconomic distribution across four time periods

Delivery time (By start time)	percentage	Main features
Early morning (Starting at 08:xx–09:xx)	63.24%	[The main force] The school ceremony began in the morning. Delivery must be completed before the start of class/ceremony.
Mid-morning (Starting at 10:xx–11:xx)	6.04%	Later-starting ceremonies or home deliveries
Afternoon (Starting at 12:xx–13:xx)	5.76%	Delivery during midday to early afternoon is mostly to offices or banquet venues.
Afternoon (Starting at 14:xx or later)	24.97%	University afternoon award ceremonies, office gift-giving, family celebrations

※ Data source: Shanglifang 2025 sample order database.

Data shows that over 60% (63,241 TP16T) of graduation gift requests were made between 8:00 AM and 9:59 AM, making it the busiest delivery time of the day. This aligns closely with the common practice in Hong Kong that graduation ceremonies for primary, secondary, and kindergarten schools are typically held in the morning—parents or students hope the bouquets will arrive before the ceremony begins, ensuring graduates have flowers in their hands when they receive their diplomas. The afternoon period (24,971 TP16T) primarily corresponds to university conferment ceremonies (mostly held between 1:00 PM and 4:00 PM) and evening banquets.

2. Top 10 most frequent delivery time windows

Ranking	Delivery time window	percentage	Window duration	Main corresponding scenarios
1	09:00 – 13:00	29.22%	4 hours	The morning ceremony covers the entire event, offering the greatest flexibility.
2	14:00 – 18:00	13.03%	4 hours	University afternoon conferment ceremony, offices and banquet
3	08:00 – 10:00	12.62%	2 hours	Strict early arrival requirement; all must be completed before the ceremony.
4	09:00 – 17:00	6.45%	8 hours	Flexible delivery throughout the day, mostly to residences or offices.
5	09:00 – 11:00	3.57%	2 hours	The morning ceremony requires precise timing.
6	09:00 – 12:00	3.43%	3 hours	Completed before the morning ceremony
7	11:00 – 13:00	2.74%	2 hours	Morning or midday ceremony
8	14:00 – 15:00	2.74%	1 hour	Precise afternoon time slot, requiring the highest level of punctuality.
9	09:00 – 10:00	2.61%	1 hour	Extremely precise window, ready to be delivered and gone before the ceremony.
10	14:00 – 16:00	3.70%	2 hours	Early afternoon ceremony

※ Data source: Shanglifang 2025 sample order database.

The "09:00–13:00" time window, with an overwhelming proportion of 29.221 TP16T, ranks first and is the most common single delivery time window in the entire sample, accounting for almost 30% of all orders placed during this designated time period. This four-hour window provides customers with flexibility and allows delivery drivers reasonable route planning space, making it a mainstream choice that balances practicality and efficiency. The second-ranked "14:00–18:00" (13.031 TP16T) clearly outlines the flower delivery needs for afternoon ceremonies, which coincides with the schedules of many universities such as the University of Hong Kong and the Hong Kong Polytechnic University, which usually hold their conferment ceremonies in the afternoon. The "08:00–10:00" (12.621 TP16T) time window is tight, reflecting the rigid requirement of some school ceremonies that bouquets must be delivered before 10:00 am.

3. Delivery time window length analysis

Window duration	percentage	Customer characteristics
Short window (≤1 hour)	9.74%	The timing requirements are extremely high, often involving precise ceremony times.
Medium window (1–4 hours)	76.27%	[Mainstream] Ensuring delivery within reasonable flexibility, balancing customer needs and delivery efficiency.
Long window (>4 hours)	13.99%	Flexible delivery throughout the day, mostly for non-emergency deliveries to residences or offices.

※ Data source: Shanglifang 2025 sample order database.

The weighted average delivery time window is 3.54 hours, indicating that Hong Kong graduation gift customers prefer moderate flexibility in their time slot selection—they have clear time expectations while also allowing delivery companies reasonable operational space. Although the short window (≤1 hour) accounts for only 9.74%, it has extremely high requirements for timeliness. Even a slight delay may cause the delivery company to miss the crucial moment of the ceremony, making it a key risk factor for service quality control.

The "09:00–13:00" time window alone accounts for 29.22% of all orders during the designated time period. Combined with the "08:00–10:00" window (12.62%), the two morning windows together account for over 40%. Morning delivery capacity is the core competitiveness of the 尚禮坊 graduation season logistics system.

three,A Look Inside the Greeting Cards: Who's Congratulating Us on This New Milestone?

（一）Greeting Card Theme Categories

Among all greeting cards containing text, the themes of the messages can be broadly categorized into six types: congratulations on academic and professional achievements, wishes for a bright future and a new chapter in life, congratulations on career and business milestones, congratulatory messages for institutional ceremonies, personal emotional expressions, and wishes for religious faith and recovery. These categories are not entirely contradictory, and some messages may have multiple intentions; however, the following analysis is based on the main theme.

Blessing Theme	Representative terms	percentage
Congratulations on your academic achievements	Congratulations! Happy Graduation!	44.63%
Passing on the kindness of teachers	Like a gentle spring breeze and nourishing rain, nurturing countless talents, achieving complete success, and spreading the reach of education far and wide.	11.78%
Future Outlook and Encouragement	A bright future awaits / New chapter / Spread your wings and soar / Limitless prospects	8.64%
Religious blessings	God's grace / Glorifying God and benefiting people / A garden full of students, overflowing with God's grace / Abundant blessings / Blessings	8.38%
Pride and praise	So proud / I am proud of you / proud / You did it / Well done	5.76%
Career and Business Milestones	Flourishing/Congratulations on your partnership/Striving for excellence	5.10%
Emotional expression and love	Love you / I love you / my sweetheart / I cherish you / Mwah mwah	2.88%
Thanks and gratitude	Thank you for your guidance / Thank you for your teaching over the years	2.23%

※ Data source: Shanglifang 2025 sample order database.

Theme 1: Congratulations on Academic Achievements (44.631% of total score, 16 points)

Over 40% of the greeting cards focused on directly congratulating graduation achievements, making it the most common expression in the entire sample. Among them, the English word "Congratulations" appeared repeatedly in different variations—"Congratulations!", "Warmest congratulations on your achievement.", and "Congratulations on your graduation!"—forming the most recognizable linguistic symbol in Hong Kong graduation scenes.

Chinese expressions exhibit a dual-track pattern: personalized expressions tend to be colloquial and warm, such as "Congratulations on your graduation!", "May your future be bright", and "Happy graduation"; while institutional expressions tend to be elegant and refined, with the most common examples including "like a gentle spring breeze and nourishing rain", "a school full of talented students", "cultivating outstanding talents", and "great achievements in nurturing."

Specific references to academic titles also appeared in some of the messages, such as "Congratulations on your master's degree graduation!", "Congratulations on becoming a *PhD", and "Congratulations on your admission as a solicitor". These messages show that the gift giver highly recognizes and affirms the recipient's specific achievements.

“Congratulations on your graduation!”

“Happy Graduation! We are so proud of you.”

“Congratulations on earning your Doctor title!”

Theme Two: Passing on the Kindness of Teachers and Institutional Ceremony (11.781 TP 16T)

The greeting cards featuring traditional Chinese idioms such as "gentle spring breeze and nourishing rain," "a tree full of peach and plum trees," and "nurturing talents" almost exclusively originated from schools, charities, or industry organizations congratulating similar institutions. These cards use highly fixed language, often employing four-character idioms to express respect for education, exhibiting typical characteristics of formal Chinese contexts. In the sample, the phrase "gentle spring breeze and nourishing rain" appeared particularly frequently, being the most commonly used congratulatory phrase in institutional exchanges.

The way these cards are signed is also unique, usually ending with "Respectfully presented by Principal XX and all faculty, staff and students" or "Respectfully presented by the staff of XX Foundation," with the word "Respectfully presented" highlighting the elegant Chinese tradition of honorifics.

Theme 3: Future Outlook and Encouragement (8.641% of total score, 16 points)

These kinds of messages not only acknowledge past achievements but also look to the future, belonging to the "prospective" type of wishes. Chinese messages often use auspicious four-character phrases such as "a bright future," "limitless prospects," "smooth sailing," "soaring high," and "a boundless future." English messages often use phrases such as "Wishing you all the best in your new chapter," "Here's to a bright future," and "May your journey ahead be filled with…."

Some of the messages even used poetic language to express their hopes for the recipient's future. For example, one card, using a bouquet of flowers as a metaphor for life's journey, read: "May you always cherish your dreams and bravely pursue them, for a bright future awaits." Another card responded to graduation season with verses: "Forged in red bricks, you take flight today; the vast ocean awaits your voyage, the Milky Way is within your grasp. May you ride the wind and seize the momentum; heading towards the blueprint in your heart." Some parents even chose flowers for their children, using sunflowers to symbolize their aspirations to grow towards the sun and hydrangeas to symbolize a bountiful future, seamlessly integrating the messages with the gifts.

“"Wishing you all the best in your future endeavors!"”

“"Life is full of great adventures, good luck from all of us!"”

“"May all your dreams come true!"”

“"Today is just the first of many proud moments for you."”

“"Forged in red bricks, you take flight today; the vast ocean awaits your voyage, and the Milky Way promises a bright future. May you ride the wind and seize the momentum, striving towards the blueprint in your heart."”

Theme 4: Blessings from Religious Beliefs (8.381% of total respondents, 160% of respondents)

Religious elements constitute a significant portion of graduation greeting cards in Hong Kong, reflecting the widespread presence of both Christian and Catholic schools in the city. These cards can be divided into two categories: one is institutional, using church terminology such as "Overflowing with God's Grace," "Glorifying God and Benefiting People," and "Abundant with Grace" throughout; the other is personal, with some givers directly quoting biblical passages to express their deep expectations for the graduates, combining emotional depth with strong faith.

“May God's grace be abundant and His blessings everlasting.“

“"Whatever you do, do it with all your heart, as working for the Lord, not for human masters, for you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving." (Colossians 3:23-24) Let us encourage each other in the new school year.”

Themes 5-8: Pride, Workplace, Love, and Gratitude (Total 15,971 TP 16T)

"Pride and Praise" (5.76%) is frequently seen in greeting cards from parents to their children. Expressions such as "So proud of you," "I am so proud of you," and "You are my pride" represent the most emotionally charged language in parent-child relationships. "Workplace and Business Milestones" (5.10%) mainly appear in corporate gift-giving scenarios, such as achieving banking performance targets or promoting new colleagues. Congratulatory messages often incorporate business expectations, such as "Looking forward to seeing more success stories from you and let's drive FX business together!", serving both congratulatory and motivational functions.

“I am so proud of you!”

“Watching you grow into the amazing person you are today has been one of the greatest joys of my life.”

“"You've poured so much time and effort into your Master's, balancing everything with such grace, compassion, and strength."”

“"This bouquet of flowers contains my and my blessings and expectations for you. I hope you will grow towards the light like the sunflower that your father likes, full of positive energy and vitality."”

Although "emotional expression and affection" (2.88%) has the lowest percentage, it is often the card with the highest emotional concentration in the sample. See Section 3 "Special Card Selection" for details. "Thanksgiving and gratitude" (2.23%) is often seen in scenarios where students express gratitude to teachers or subordinates express gratitude to their superiors. It has a clear upward perspective and deep gratitude.

（二）Relationship diagram between gift giver and gift recipient

Based on the salutation, signature style, and tone of the message on the greeting card, an inferential classification of the social relationship between the gift giver and the recipient can be made. Among all the samples with identifiable relationships, the following distribution was observed: the highest proportion of greetings between schools and institutions (35.71%), followed by family members (29.22%), colleagues and corporate relationships (21.10%), friends (8.44%), partners or spouses (3.25%), and teachers (2.27%).

1. Mutual congratulations between schools and institutions (35.71%)

This category is the most numerous, reflecting the common practice of exchanging flower and fruit baskets with accompanying congratulatory cards between schools and organizations during the graduation season of kindergartens, primary schools, and secondary schools in Hong Kong. The messages mostly come from school principals, supervisors, school boards, or sister schools, and are formal in tone with highly formulaic congratulatory messages. Typical phrases include "May your students flourish like spring breezes and gentle rains," and "May your teachings spread far and wide," rarely mentioning personal names or sentiments. Sometimes, the gift-giving organization directly uses the school name or title, such as "**School Board Chairman and Supervisor ***, Principal ***, and all staff and students respectfully offer their congratulations," reflecting the standardized practices of educational institutions in public etiquette.

2. Family (29.22%)

Among identifiable personal relationships, family members are the primary gift-giving group. This category encompasses a broad range of family members, including parents, children, siblings, grandparents, uncles, aunts, and cousins. Parents sending graduation bouquets to their children is the most common scenario. English messages often end with "Mom," "Daddy and Mommy," or "Your Parent," while Chinese messages typically use phrases like "爸爸妈咪" (Papa and Mommy), "爸爸/妈咪" (Pa/Mommy), or "Pa & Ma."

It's worth noting that family messages are far more personalized than other categories. Cards from children to their parents (such as for Mother's Day and Father's Day) are the most affectionate, often featuring everyday expressions like "Love you Mom~kiss kiss" or "母親節快樂!" When grandparents give graduation gifts to their grandchildren, the messages often carry a sense of intergenerational pride, such as "Congratulations on graduating from primary school! May you soar high! ...I hope you continue to maintain your curiosity and enthusiasm for learning in the future," conveying a heartfelt and encouraging tone. Messages between siblings are the most relaxed and humorous, such as "Happy graduation! Congratulations on soon grasping the core of world power!", full of playful teasing and affection.

3. Colleague and Company Relationships (21.10%)

This category encompasses gifts between colleagues (especially for farewells or promotions), gifts from companies to employees or clients, and business congratulations between companies. A law firm repeatedly sending bouquets with the same congratulatory messages to multiple employees illustrates the mass-market nature of gift-giving in large organizations. Different types of business gifts exhibit distinctly different linguistic styles: farewell cards for colleagues are often the most personal, such as "It has been a pleasure being able to work with you. Thank you for your support. We wish you all the very best in your future endeavors!"; business congratulations between companies tend to focus on positive encouragement, such as a series of greeting cards from a bank's product department to its branches, which also include expectations for future performance.

An interesting phenomenon is that "Congratulations" is often just the beginning of these messages; the real message is a vision for a shared future or business cooperation. Gift-giving has become a ritual for maintaining business relationships, rather than a pure outlet for expressing emotions.

4. Friends (8.44%)

Messages between friends are the freest in language and least constrained by etiquette. The mixed use of English and Chinese, the use of nicknames, and the inclusion of personal memories all visually distinguish these cards from other categories. Some messages from friends are quite long, detailing shared experiences. For example, a card written to Jennifer delicately recalls specific details of their trip to Bali and wishes her to realize her dream of becoming a sound bowl healer. Although the entire card contains no "Congratulations," it is one of the most heartwarming messages in the sample.

5. Partner/Spouse (3.25%)

Gift messages between partners or spouses accounted for the smallest percentage, but conveyed the highest emotional intensity. They frequently used affectionate terms like "wife," "husband," "my love," and "dear my wife," or omitted the title altogether, using only the other person's nickname. Some gifts included flowers for a spouse's baptism, others for commemorating a relationship anniversary, and one rare gift expressed a desire to repair the relationship, revealing deep emotion and vulnerability.

6. Division Commander (2.27%)

Teachers and mentors include mentors, industry advisors (such as those in fitness or vocational training), and academic advisors. These messages share common characteristics: the gift is addressed to a teacher or senior colleague, the tone is respectful, and it often includes expressions of gratitude such as "Thank you for your guidance" or "Thank you for leading us," rather than simple congratulations. One card, from parents collectively thanking multiple teachers, explicitly states, "We are deeply grateful for your guidance, which led to the success of this performance," presenting gratitude in a collective form within the teacher-student relationship.

（三）Special Card Selection: Messages with a Story

Among the hundreds of standard greeting cards that begin with "Congratulations" and end with "All the best," several stand out for their unusual content, genuine emotional impact, or unique language. Below are some of the most compelling messages from this data.

A mother's confession to a PhD graduate

The card given to "J****" reads: "My C'estbon! This is to remind you that you are awesome, beautiful and powerful. You will soon become Doctor L*, and I am very proud of you! I can't wait to see you, my sweetheart!" It begins with the personal nickname "C'estbon" and ends with the eagerness to see her, overflowing with a maternal love that transcends geographical and time differences.

（四）The linguistic and cultural characteristics of greeting cards

From the perspective of language use, the greeting cards in this sample exhibit typical Hong Kong multilingual characteristics: English, written Cantonese (traditional Chinese), and written Mandarin coexist, and even appear mixed together on the same card.

The overall proportion of messages written in English was quite high, and it wasn't limited to gifts from Westerners or corporate occasions. The large number of local families writing graduation cards in English for their children reflects the educational background and language habits of Hong Kong's middle-class families. "Congratulations" became almost a universal symbol, appearing far more frequently than any Chinese congratulatory message.

Chinese messages exhibit two distinct stylistic levels: one is "elegant written language," primarily using idioms and proverbs, commonly seen in institutional greetings (e.g., "like a gentle spring breeze and nourishing rain," "a house full of successful students," "great ambitions ahead"); the other is "private language," mainly using colloquial expressions, commonly seen in messages from family or friends (e.g., "Congratulations on your graduation! Next stop, the stars and the sea," "Thank you for your hard work, sis," "10 years is an important milestone in life; you still have countless 10 years to conquer"). The coexistence of these two styles in the same batch of cards reflects the high contextual sensitivity of written language use in Hong Kong.

Language length is also a dimension of observation. School and institutional greeting cards often have the fewest characters, sometimes only four Chinese characters ("Spring breeze and rain", "A door full of peach and plum trees"); while messages from friends and family vary the most in length, ranging from a single sentence to several paragraphs, with the longest exceeding two hundred characters. This difference reveals that the length of the card is, to a large extent, a proxy indicator of the depth of the relationship.

四Hong Kong Graduate Market Background: The Gift-Giving Opportunities Behind the Numbers

To understand the size and potential of the graduation gift market, it is essential to first understand the number of graduates in Hong Kong each year.

(a) The scale of graduates at all levels in Hong Kong

According to publicly available data from the Student Affairs Office of the University of Hong Kong, approximately 3,792 full-time undergraduate students graduated from the University of Hong Kong in 2024, with an employment rate of 98.71% (TP16T) and an average starting salary that reached a record high (HK$33,492), fully reflecting the quality of students from Hong Kong's higher education institutions and their market acceptance. (Source: University of Hong Kong, https://www.hku.hk/press/press-releases/detail/c_28533.html)

Looking across Hong Kong, according to statistics from the University Grants Committee (UGC), there are eight subsidized universities in Hong Kong, plus many self-financing institutions, with a total of over 40,000 university graduates each year. If secondary school (over 40,000 Diploma of Secondary Education Examination candidates) and primary school graduates are included, the total number of graduates at all levels in Hong Kong exceeds 200,000 each year, forming a huge and continuous demand for gifts.

Based on the estimate that each college graduate receives an average graduation gift, the college graduation market alone involves more than 40,000 gift-giving opportunities. Adding to this the congratulations each graduate may receive from parents, partners, friends, and teachers, the actual market size far exceeds this figure.

(ii) Seasonal distribution of ceremonies

Hong Kong graduation ceremonies exhibit a clear seasonal concentration:

• June to July: Peak season for kindergarten and primary school closing ceremonies
• July to September: Secondary school graduation ceremonies and celebrations following the release of Diploma of Secondary Education Examination (DSE) results.
• October to November: The main peak period for graduation ceremonies at various universities (the University of Hong Kong, the Chinese University of Hong Kong, the Hong Kong Polytechnic University, etc., all fall within this period).
• Graduation ceremonies for distance learning courses at self-financed institutions and overseas universities, held irregularly throughout the year.

This highly seasonal nature requires gift-giving platforms to have strong flexible production capacity allocation capabilities. 尚禮坊 has a comprehensive order tracking system and barcode management mechanism to ensure stable quality and on-time delivery even during peak seasons.

五Graduation Gift Guide: The Art of Giving and Not Giving Gifts

(I) The "Golden Rule" of Graduation Gift Giving

Graduation gift-giving may seem simple, but it's actually quite sophisticated. The following are core principles summarized from 尚禮坊's years of market experience:

The characteristics of a gift that should be given

• Symbolic meaning: The language of flowers is highly compatible with graduation occasions, such as sunflowers (positive and forward-looking), lilies (purity and achievement), and sunflowers (welcoming the future).
• Perfect for taking photos: Graduation is an unforgettable moment, and the visual appeal of the bouquet is crucial.
• Convenient to hold: Small to medium-sized bouquets are most practical during the ceremony, as people will take turns taking photos and receiving awards.
• Excellent freshness: Select fresh flowers to ensure they last at least 2–3 days after the ceremony.
• Personalization options: Include a greeting card with a handwritten blessing to add more personal touch to the gift.

Types of gifts that should not be given

• Bouquets with dark colors or mournful connotations: such as pure white chrysanthemums, yellow and white chrysanthemums, etc. (related to sacrificial rites in Chinese culture).
• Overly bulky gift baskets: These need to be moved after the ceremony, and the excessive weight of the gifts caused embarrassment for the graduates.
• Perishable foods (without proper packaging): such as unpackaged cakes, are difficult to handle during the ceremony.
• "Strange" practical items, such as kitchenware and cleaning supplies, lack emotional warmth and do not fit the sense of ceremony of a graduation occasion.
• Completely anonymous gifts: Unnamed blessings lack a personal connection, leaving the recipient with no way to express gratitude.

(II) Selected Recommendations for Different Gift Recipients

1. Parents sending off their children: Deeply affectionate congratulations from elders.

Graduation gifts from parents to their children represent a heartfelt summary of years of hard work and upbringing; they should be both solemn and full of love. Below are some carefully selected recommendations from 尚禮坊:

University of Hong Kong Graduation Flower Bouquet GU09 The large bouquet symbolized the parents' deep love and care, making it particularly eye-catching at the ceremony.

Graduation bouquet and graduation bear plush toy combination CG02 The graduation figurines, featuring lilies and hydrangeas, exude elegance and warmth.

GODIVA Luxury Dessert Basket MH006 – Champagne Set Choosing a gourmet gift basket symbolizes the start of a bountiful new life.

2. Classmate / Gifts exchanged between friends: The most beautiful testament to youth

Graduation gifts between classmates are often more relaxed and lively, focusing on recording and continuing the friendship. Below are some of the most popular choices among classmates:

Sunflower Graduation Flower Bouquet MN04B (Best Seller) Lightweight and easy to hold, with a lively design, it's perfect for exchanging heartfelt congratulatory gifts among classmates.

Barnes & Coleman Light Brown Big Head Graduation Bear Plush Toy Cute plush toys serve as souvenirs, preserving memories of friendship, and are popular Instagram props.

Graduation bouquet and graduation bear plush toy set CG01 The perfect combination of a bouquet and a plush toy offers double the surprise with a single gift, making it excellent value for money.

3. Partner / Couples: Emphasizing both love and encouragement

Graduation congratulations between couples are a loving milestone. In order data, couples account for approximately 6.81% of identifiable relationship orders (TP16T), and they tend to choose more romantic and sophisticated bouquets.

Sunflower Graduation Flower Bouquet GU01B We added unique flowers to the standard sunflower bouquet to show our care and attention to detail.

Red Rose Bouquet BQ011 Roses symbolize my deep affection that "you are the person I am most proud of."

Eternal Fresh Rose Flower Box M8 The unique square box flower design combines aesthetic appeal with commemorative value, and can be preserved long after the ceremony, making it the most popular new choice for couples in 2025.

4. Teachers seeing off students: an elegant expression of the passing down of the teaching profession.

In the graduation order data, gifts from individual teachers to students accounted for approximately 2.41 TP16T, but if collective congratulatory gifts from institutions and schools are included, the proportion is significantly higher (approximately 8.81 TP16T). Gifts from teachers emphasize solemnity, propriety, and spiritual encouragement.

Cloud Orchid DE10 Orchids symbolize elegance and achievement, making them a suitable gift from teachers to outstanding graduates.

Premium Spanish Ham, Wine, and Food Gift Basket FH24 A gourmet gift basket symbolizes a prosperous future and is a suitable gift for teachers to present in a practical and elegant way.

Sunflower Graduation Flower Bouquet GU08B A medium-sized bouquet of sunflowers expresses blessings without being overly enthusiastic, maintaining a proper distance between teachers and students.

5. Institution / Corporate Gifts: Showcasing Brand Warmth

Sending congratulatory messages to the children of employees or partners upon graduation is an important part of maintaining business relationships. These orders tend to favor higher-priced, beautifully packaged gift sets.

Abundant Fresh Fruit Gift Basket 1015B1 Large fruit gift basket, exquisitely packaged, suitable for formal business greetings; business cards can be attached.

Sunflower Graduation Flower Bouquet GU09B Flowers paired with customized greeting cards will be delivered at the ceremony, showcasing the company's warmth.

Champagne Moet & Chandon Brut Imperial Champagne, as a symbol of celebrating a new journey, is suitable for high-end business occasions.

六Outlook for the Hong Kong Graduation Gift Market: Opportunities, Challenges and Trends

A macro-level examination of Hong Kong's graduation gift market reveals that it is entering a new stage of development, driven by multiple forces such as evolving consumer behavior, technological penetration, and the transformation of the younger generation's aesthetic preferences.

(a) Factors driving market expansion

• Institutional enrollment continues to grow: According to data from the University Grants Committee, the number of students in Hong Kong's subsidized institutions continues to rise, with a stable base of new university graduates each year. Coupled with the increasing proportion of non-local students, the demand for cross-border gift-giving is also increasing.
• Rise of ritualistic consumption: Generation Z (born between 1995 and 2005) highly values the "ritualistic" aspect of life milestones and puts more effort into preparing for graduation ceremonies, driving the growth in demand for high-quality, well-designed graduation gifts.
• The demand for same-day delivery is surging: the popularity of e-commerce and the instant delivery culture has led to an increasing expectation among consumers for "same-day flower delivery to the ceremony" services, which is also the core competitive advantage of platforms such as 尚禮坊 with efficient logistics capabilities.
• The rise of social media check-in culture: Platforms like Instagram and Xiaohongshu have made the visual design of bouquets a key factor in decision-making. Consumers are increasingly valuing "photogenicness" when choosing bouquets, driving continuous innovation in product design.

(II) Observations on Emerging Consumption Trends

• The Rise of Preserved Flowers: Compared to fresh bouquets, preserved flowers can last for years and are increasingly favored by customers who want to preserve graduation memories for a long time. The 尚禮坊 preserved flower bouquet series is gradually expanding its market share.
• The demand for personalization is rising: customers want more personalized options for bouquet colors, sizes, and complimentary items (such as college mascots, personal name decorations, etc.), and the proportion of personalized orders is expected to increase significantly in the next few years.
• The sustainable trend of plant-based gifts: Potted plants and green plants, as options that combine environmental benefits with long-term ornamental value, are attracting a segment of young consumers who agree with the concept of sustainable consumption.
• Cross-border and overseas university graduate market: 尚禮坊 orders show that customers have already arranged to mail or deliver graduation gifts to Macau, Shenzhen, Beijing, Shanghai, Wuhan and other places. Cross-border gift delivery services are becoming a new business growth point.

(III) Industry Challenges and Countermeasures

• Seasonal demand fluctuations: Graduation gift-giving is highly seasonal, placing high demands on inventory management, human resource allocation, and the flexibility of the logistics network.
• Consistent quality management: Ensuring consistent quality for every bouquet under pressure from a large volume of orders during peak seasons is a core challenge faced by the industry. 尚禮坊 effectively addresses this challenge with its barcode tracking and order photo upload system.
• Consumer education: Some customers lack sufficient knowledge about the preservation methods and suitable occasions for different flowers, and it is necessary to improve market maturity through content marketing.

Looking ahead, Hong Kong's graduation gift market will continue to expand, driven by both the trends of "ceremonial consumption" and "the convenience of digital purchasing." As a market-leading brand, 尚禮坊 will continue to lead the industry towards higher quality and greater personalization through product innovation, service upgrades, and data-driven decision-making.

七Frequently Asked Questions (FAQ): About 尚禮坊 Graduation Gift Service

Q1: Can the 尚禮坊 graduation bouquet be delivered directly to the university on the day of the graduation ceremony?

Yes. 尚禮坊 offers same-day delivery service, delivering bouquets directly to ceremonies at major universities such as the University of Hong Kong, the Chinese University of Hong Kong, and the Hong Kong Polytechnic University. Customers are advised to book at least one to two days in advance and provide the specific time and location of the ceremony (e.g., the awards hall or meeting point) to ensure timely delivery. For same-day urgent orders, please call the hotline at (852) 2736 6670 for inquiries.

Q2: Why are sunflowers the top choice for graduation gifts?

Sunflowers symbolize positivity, sunshine, and perseverance, perfectly resonating with the mindset of graduates embarking on a new journey. Furthermore, their bright golden hue makes them particularly eye-catching in ceremony photos, a popular choice for Instagram-worthy shots. In 尚禮坊's 2025 sample orders, sunflower bouquets accounted for over half of the graduation bouquet orders, demonstrating their dominant position.

Q3: If you don't know the recipient's preferences, which bouquet is the safest choice?

If you're unsure about the recipient's flower preferences, sunflower graduation bouquets (such as the best-selling MN04 or GU09) are the safest and most universally accepted choice. Sunflowers have a positive flower language, a bright appearance, and no cultural taboos, making them suitable for gift-givers of all ages and relationships. For a more formal feel, you can choose a set that includes a graduation figurine (such as CG01).

Q4: How is the freshness of the bouquet guaranteed? How long can it be kept after the ceremony?

All 尚禮坊 bouquets are made with fresh flowers harvested on the same day and packaged using professional preservation techniques. At normal room temperature, the bouquets will remain in good condition for 3–5 days; this period can be extended further if placed in a cool, well-ventilated area and regularly watered. After the ceremony, it is recommended to immediately transfer the bouquets to a bottle of clean water to maintain their optimal condition.

Q5: Can I add personalized decorations (such as college logos, balloons, etc.) to the bouquet?

Yes. The 尚禮坊 offers a variety of personalization options, including additional balloons (graduation-themed balloons), graduation figurines, and greeting cards (with customizable messages). Certain universities also offer customized designs (such as a special series for the University of Hong Kong). For custom designs, it is recommended to contact our customer service team a few days in advance.

Q6: Any recommendations for buying graduation figurines?

In 尚禮坊's graduation plush toy series, the Barnes & Coleman light brown oversized graduation bear plush toy is the best-selling item. Its adorable design and "oversized head" feature make it the most recognizable of all sizes. The white and dark brown versions are also popular. The plush toy can be given alone or paired with a bouquet to create a double surprise combination of "bouquet + plush toy".

Q7: What are some good options below HK$500 if I have a limited budget?

Below HK$500, there are also several excellent options: Sunflower graduation bouquets MN04 (HK$480) and MN03 (HK$480) are both top-selling varieties, beautifully designed with fresh flowers, and sure to impress. The sunflower graduation bouquet MN05 is also a popular choice in this price range. A well-chosen bouquet paired with a thoughtfully written card often touches the recipient more than an expensive gift.

Q8: If the recipient is not in Hong Kong (e.g., studying overseas), can flowers be sent?

If the graduation ceremony is held in Hong Kong, 尚禮坊 will provide flower delivery service as usual. For relatives and friends studying overseas, 尚禮坊 can arrange for some high-end gift baskets and non-floral gifts to be mailed to mainland China or some overseas regions. For special needs, please contact customer service directly to inquire about feasible solutions.

Q9: How should companies or organizations arrange bulk orders for graduation gifts?

尚禮坊 offers dedicated corporate customer service, providing one-stop services such as bulk ordering, customized packaging (e.g., greeting cards or wrapping paper with the company logo), and partial delivery to different locations. For inquiries about corporate solutions, please call (852) 2736 6670 or email service@givegift.com.hk to contact our dedicated customer service.

Q10: How often are the graduation bouquet designs for the 尚禮坊 updated? How many designs are currently available?

尚禮坊 launches new designs every year to keep up with the latest floral trends and customer aesthetic needs. As of 2025, the graduation bouquet series will feature over 60 designs, graduation figurines over 30 designs, and various accessory combinations, offering a wide range of choices. The design team is led by experienced florists from the Netherlands and Canada, ensuring that every product boasts international-standard aesthetics.

Q11: How should a greeting card be filled out to make it the most heartfelt?

A heartfelt greeting card is often more cherished by the recipient than a bouquet of flowers. 尚禮坊 suggests including the following three elements in a greeting card: (1) specifically mention the recipient's efforts and achievements, rather than a general "Congratulations on graduation"; (2) express your expectations and blessings for the recipient's future; and (3) sign your name, allowing the recipient to feel a genuine emotional connection. For example: "Seeing you complete these years of hard work fills me with pride. May your new journey be filled with wonder, courage, and love. Congratulations on graduation!"

Q12: Can I change the contents of the greeting card or the delivery address after ordering?

For any changes to order details, please contact 尚禮坊 customer service as soon as possible. Generally, the customer service team will do its best to accommodate changes requested before shipment confirmation. Since bouquet production and logistics arrangements require a certain lead time, it is recommended to confirm all delivery information before placing your order to avoid unnecessary inconvenience.

Shanglifang Give Gift Boutique

Founded in 2008, Shanglifang is a leading online florist and gift platform in Hong Kong, offering same-day delivery, free delivery throughout Hong Kong (most urban areas), bulk corporate orders, and personalized packaging services.

Service Hotline:(852) 2736 6670

WhatsApp:(852) 6628 4836

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EMAILservice@givegift.com.hk

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— This report was compiled and analyzed by Give Gift Boutique in 2026 —

This report is copyrighted by Shanglifang Co., Ltd.

The data and analysis conclusions are for industry reference only and do not involve personal user identification information.

Please cite the source if you wish to quote this.

vip.givegift.com.hk| College Admission Gift Page:https://vip.givegift.com.hk/ugrad-graduation-bouquet/

Appendix: Main External Data Sources

1. Employment Survey of Undergraduate Graduates of the University of Hong Kong in 2024:https://www.hku.hk/press/press-releases/detail/c_28533.html
2. Student Affairs Office, University of Hong Kong - Student Profile:https://www.cpao.hku.hk/qstats/student-profiles
3. Wikipedia - University of Hong Kong:https://en.wikipedia.org/wiki/University_of_Hong_Kong
4. 尚禮坊 official website:https://vip.givegift.com.hk