{"id":20513,"date":"2026-08-31T17:46:27","date_gmt":"2026-08-31T09:46:27","guid":{"rendered":"https:\/\/vip.givegift.com.hk\/?p=20513"},"modified":"2026-08-31T17:46:27","modified_gmt":"2026-08-31T09:46:27","slug":"dragon-boa-festival-gifting-market-2025-insights-report","status":"publish","type":"post","link":"https:\/\/vip.givegift.com.hk\/en\/dragon-boa-festival-gifting-market-2025-insights-report\/","title":{"rendered":"\u5c1a\u79ae\u574a2025\u9999\u6e2f\u7aef\u5348\u9001\u79ae\u5e02\u5834\u6df1\u5ea6\u6d1e\u5bdf\u5831\u544a\uff1a\u5c1a\u79ae\u574a\u7368\u5bb6\u8a02\u55ae\u5927\u6578\u64da\u89e3\u8b80 \u00b7 \u6b0a\u5a01\u767c\u5e03"},"content":{"rendered":"

 <\/p>\n

1. \u5e02\u5834\u6982\u6cc1<\/strong><\/h1>\n

\u7aef\u5348\u7bc0\u8207\u8fb2\u66c6\u65b0\u5e74\u3001\u4e2d\u79cb\u7bc0\u4e26\u5217\u9999\u6e2f\u4e09\u5927\u50b3\u7d71\u7bc0\u6176\uff0c\u517c\u5177\u61c9\u7bc0\u98df\u4fd7\u8207\u5546\u52d9\u916c\u9162\u96d9\u91cd\u6027\u8cea\u3002\u9999\u6e2f\u96f6\u552e\u696d\u92b7\u8ca8\u984d\u8fd1\u5e74\u6301\u7e8c\u7a69\u5065\u589e\u9577\uff0c\u60df\u50b3\u7d71\u7cc9\u5b50\u5e02\u5834\u53d7\u6210\u672c\u53ca\u6d88\u8cbb\u6a21\u5f0f\u8f49\u8b8a\u5f71\u97ff\uff0c\u7db2\u8cfc\u79ae\u76d2\u5df2\u9010\u6b65\u53d6\u4ee3\u6563\u88dd\u7cc9\u5b50\u3002\u5c1a\u79ae\u574a\u4f5c\u70ba\u9999\u6e2f\u9001\u79ae\u5e02\u5834\u9818\u5c0e\u54c1\u724c\uff0c\u672c\u5831\u544a\u4ee5\u51762025\u5e74\u7aef\u5348\u7bc0\u62bd\u6a23\u8a02\u55ae\u6578\u64da\u70ba\u6838\u5fc3\uff0c\u7d50\u5408\u5b98\u65b9\u7d71\u8a08\u53ca\u696d\u754c\u6b0a\u5a01\u8cc7\u8a0a\uff0c\u5256\u6790\u5e02\u5834\u6d88\u8cbb\u7279\u5fb5\u8207\u767c\u5c55\u8108\u7d61\u3002<\/p>\n

<\/h1>\n
\n

<\/h1>\n

2. \u5c1a\u79ae\u574a\u8a02\u55ae\u6578\u64da\u6df1\u5ea6\u6d1e\u5bdf<\/strong><\/h1>\n

\u5c1a\u79ae\u574a\u6bcf\u5e74\u7aef\u5348\u7bc0\u671f\u9593\u670d\u52d9\u6578\u4ee5\u5343\u8a08\u4f01\u696d\u53ca\u500b\u4eba\u5ba2\u6236\uff0c\u672c\u7ae0\u4ee52025\u5e74\u7aef\u5348\u7bc0\u76f8\u95dc\u8a02\u55ae\u62bd\u6a23\u6578\u64da\u70ba\u57fa\u790e\uff0c\u4e26\u8f14\u4ee52023\u5e74\u53ca2024\u5e74\u540c\u671f\u6578\u64da\u4f5c\u8da8\u52e2\u5c0d\u6bd4\uff0c\u529b\u6c42\u5448\u73fe\u4e00\u5e45\u7acb\u9ad4\u3001\u53ef\u4fe1\u800c\u5177\u53c3\u8003\u50f9\u503c\u7684\u884c\u696d\u5716\u50cf\u3002<\/p>\n

\"\"<\/p>\n

2.1\u3000\u92b7\u91cf\u6392\u884c\u699c\uff1a\u5341\u5927\u7206\u6b3e\u79ae\u7c43\u89e3\u8b80<\/strong><\/h2>\n

\u5c1a\u79ae\u574a2025\u5e74\u7aef\u5348\u7bc0\u92b7\u91cf\u6700\u9ad8\u7684\u7522\u54c1\u9ad8\u5ea6\u96c6\u4e2d\u65bc\u300c\u6c34\u679c\u9023\u7ced\u300d\u53ca\u300c\u7f8e\u98df\u79ae\u7c43\u300d\u5169\u5927\u7cfb\u5217\uff0c\u982d\u5341\u4f4d\u66a2\u92b7\u7522\u54c1\u5408\u8a08\u4f54\u5168\u90e8\u7aef\u5348\u7bc0\u8a02\u55ae\u8d85\u904e\u4e03\u6210\uff0c\u53cd\u6620\u7aef\u5348\u9001\u79ae\u7684\u9078\u64c7\u96c6\u4e2d\u5ea6\u751a\u9ad8\uff0c\u5ba2\u6236\u666e\u904d\u50be\u5411\u4fe1\u8cf4\u53e3\u7891\u6210\u719f\u7684\u7d93\u5178\u7d44\u5408\uff0c\u591a\u65bc\u81ea\u884c\u642d\u914d\u55ae\u54c1\u3002<\/p>\n

\u92b7\u91cf\u51a0\u8ecd\u300c\u7aef\u5348\u7bc0\u6c34\u679c\u9023\u7ced\u5546\u52d9\u79ae\u7269\u7c43 DB06\u300d<\/a>\u7368\u4f54\u7d04\u5169\u6210\u8a02\u55ae\uff0c\u9060\u8d85\u7b2c\u4e8c\u4f4d\u3002\u6b64\u54c1\u9805\u4e4b\u6240\u4ee5\u80fd\u9577\u8e1e\u699c\u9996\uff0c\u95dc\u9375\u5728\u65bc\u5176\u7cbe\u6e96\u5207\u4e2d\u5546\u52d9\u9001\u79ae\u7684\u6838\u5fc3\u8a34\u6c42\uff1a\u7c43\u5167\u7cc9\u5b50\u8207\u6642\u4ee4\u9bae\u679c\u4e26\u91cd\uff0c\u65e2\u4fdd\u7559\u61c9\u7bc0\u610f\u7fa9\uff0c\u4ea6\u517c\u9867\u5065\u5eb7\u89c0\u611f\uff0c\u5305\u88dd\u8a2d\u8a08\u838a\u91cd\u5927\u65b9\uff0c\u9069\u5408\u4ee5\u516c\u53f8\u540d\u7fa9\u6279\u91cf\u8a02\u8cfc\u5f8c\u5206\u6d3e\u5ba2\u6236\u3001\u5408\u4f5c\u5925\u4f34\u53ca\u54e1\u5de5\uff0c\u5c6c\u300c\u96f6\u98a8\u96aa\u300d\u4e4b\u767e\u642d\u4e4b\u9078\u3002\u7b2c\u4e8c\u4f4d\u300c\u7aef\u5348\u7bc0\u7ced\u9023\u6ecb\u990a\u79ae\u7269\u5546\u52d9\u79ae\u76d2 DB02\u300d<\/a>\u53ca\u7b2c\u4e09\u4f4d\u300c\u7aef\u5348\u7bc0\u5609\u9e9f\u6a13\u88f9\u84b8\u7ced\u6c34\u679c\u5962\u83ef\u7c43 Y17\u300d<\/a>\u5247\u5206\u5225\u4ee3\u8868\u300c\u7cbe\u5de7\u4fbf\u651c\u300d\u8207\u300c\u661f\u7d1a\u9152\u5e97\u54c1\u724c\u52a0\u6301\u300d\u5169\u7a2e\u6b21\u71b1\u9580\u8def\u7dda\u2014\u2014\u524d\u8005\u9ad4\u7a4d\u8f15\u5de7\u3001\u4fbf\u65bc\u5927\u91cf\u6d3e\u9001\u4e88\u8fa6\u516c\u5ba4\u5404\u90e8\u9580\uff1b\u5f8c\u8005\u501f\u52a9\u534a\u5cf6\u3001\u5609\u9e9f\u6a13\u7b49\u661f\u7d1a\u9152\u5e97\u88f9\u84b8\u7ced\u7684\u53e3\u7891\u6548\u61c9\uff0c\u6eff\u8db3\u5ba2\u6236\u5c0d\u300c\u9001\u79ae\u8981\u6709\u5206\u91cf\u300d\u7684\u5fc3\u7406\u9700\u6c42\u3002<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

 <\/p>\n

\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u699c\u4e0a\u7b2c\u56db\u4f4d\u70ba\u4f01\u696d\u5ba2\u6236\u5c08\u5c6c\u8a02\u88fd\u4e4b\u300cS***\u00a02025 Dragon Boat Festival Hamper\u300d\uff0c\u5c6c\u4f01\u696d\u6307\u5b9a\u54c1\u724c\u5316\u79ae\u7c43\uff0c\u53cd\u6620\u6108\u4f86\u6108\u591a\u5927\u578b\u4f01\u696d\u9078\u64c7\u900f\u904e\u5c1a\u79ae\u574a\u7684\u8a02\u88fd\u670d\u52d9\uff0c\u5c07\u516c\u53f8\u6a19\u8a8c\u3001\u4e3b\u984c\u8272\u8abf\u878d\u5165\u7bc0\u6176\u79ae\u7c43\u4e4b\u4e2d\uff0c\u4f7f\u9001\u79ae\u540c\u6642\u6210\u70ba\u54c1\u724c\u50b3\u64ad\u7684\u8f09\u9ad4\u2014\u2014\u6b64\u4e00\u300c\u79ae\u54c1\u5373\u54c1\u724c\u89f8\u9ede\u300d\u7684\u601d\u8def\uff0c\u8207\u8fd1\u671f\u696d\u754c\u5831\u544a\u89c0\u5bdf\u5230\u7684\u4f01\u696d\u63a1\u8cfc\u65b0\u8da8\u52e2\u4e0d\u8b00\u800c\u5408\u3002<\/p>\n

\"\"<\/p>\n

Figure 1 \u00b7 Top 10 Best-Selling Dragon Boat Festival Gifts, 2025<\/i><\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Ranking<\/b><\/strong><\/td>\nProduct Name<\/b><\/strong><\/td>\nPercentage in 2025<\/b><\/strong><\/td>\n<\/tr>\n
1<\/td>\n\u7aef\u5348\u7bc0\u6c34\u679c\u9023\u7ced\u5546\u52d9\u79ae\u7269\u7c43 DB06<\/td>\n20.77%<\/td>\n<\/tr>\n
2<\/td>\n\u7aef\u5348\u7bc0\u7ced\u9023\u6ecb\u990a\u79ae\u7269\u5546\u52d9\u79ae\u76d2 DB02<\/td>\n9.51%<\/td>\n<\/tr>\n
3<\/td>\n\u7aef\u5348\u7bc0\u5609\u9e9f\u6a13\u88f9\u84b8\u7ced\u6c34\u679c\u5962\u83ef\u7c43 Y17<\/td>\n8.45%<\/td>\n<\/tr>\n
4<\/td>\nS*** 2025 Dragon Boat Festival Hamper\uff08\u4f01\u696d\u8a02\u88fd\uff09<\/td>\n7.39%<\/td>\n<\/tr>\n
5<\/td>\n\u7aef\u5348\u7bc0\u6c34\u679c\u9023\u7ced\u6df1\u8c6a\u83ef\u7c43 Y11<\/td>\n5.63%<\/td>\n<\/tr>\n
6<\/td>\n\u7aef\u5348\u7bc0\u534a\u5cf6\u7cbe\u9078\u7ced\u6c34\u679c\u79ae\u7c43 P233<\/td>\n4.23%<\/td>\n<\/tr>\n
7<\/td>\n\u7aef\u5348\u7bc0\u534a\u5cf6\u7cbe\u9078\u7ced\u4e2d\u5f0f\u79ae\u7c43 P232<\/td>\n3.87%<\/td>\n<\/tr>\n
8<\/td>\n\u7aef\u5348\u7bc0\u534a\u5cf6\u7cbe\u9078\u7ced\u6c34\u679c\u79ae\u7c43 P234<\/td>\n3.52%<\/td>\n<\/tr>\n
9<\/td>\n\u7aef\u5348\u7bc0\u6c34\u679c\u9023\u7ced\u6df1\u8c6a\u83ef\u7c43 Y12<\/td>\n3.17%<\/td>\n<\/tr>\n
10<\/td>\n\u7aef\u5348\u7bc0\u7ced\u9ad8\u7d1a\u79ae\u7269\u888b DB05<\/td>\n3.17%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

2.2\u3000\u7522\u54c1\u54c1\u985e\u7d50\u69cb\uff1a\u6c34\u679c\u7c43\u8207\u7f8e\u98df\u79ae\u7c43\u96d9\u8ecc\u4e26\u884c<\/strong><\/h2>\n

\u5f9e\u7522\u54c1\u5206\u985e\u5c64\u9762\u89c0\u5bdf\uff0c\u300c\u6c34\u679c\u79ae\u7c43\u300d\u8207\u300c\u7f8e\u98df\u79ae\u7c43\u300d\u4e8c\u5206\u5929\u4e0b\uff0c\u524d\u8005\u4f54\u7d04\u516d\u6210\u516d\uff0c\u5f8c\u8005\u4f54\u7d04\u4e09\u6210\u4e09\uff0c\u5176\u9918\u54c1\u985e\u4f54\u6bd4\u6975\u5fae\u3002\u6b64\u4e00\u7d50\u69cb\u8207\u7aef\u5348\u7bc0\u7684\u7bc0\u6176\u7279\u8cea\u9ad8\u5ea6\u543b\u5408\uff1a\u7cc9\u5b50\u672c\u8eab\u6cb9\u5206\u53ca\u7cef\u7c73\u542b\u91cf\u8f03\u9ad8\uff0c\u5bb9\u6613\u4ee4\u4eba\u806f\u60f3\u300c\u6cb9\u81a9\u300d\u3001\u300c\u98fd\u6eef\u300d\uff0c\u6545\u6b64\u914d\u642d\u6e05\u723d\u89e3\u81a9\u7684\u6642\u4ee4\u9bae\u679c\uff0c\u65e2\u547c\u61c9\u50b3\u7d71\u98df\u4fd7\uff0c\u4ea6\u5207\u5408\u73fe\u4ee3\u6d88\u8cbb\u8005\u5c0d\u300c\u8f15\u76c8\u990a\u751f\u300d\u7684\u8ffd\u6c42\uff1b\u800c\u4ee5\u7cc9\u5b50\u70ba\u4e3b\u8ef8\u7684\u7f8e\u98df\u79ae\u7c43\uff0c\u5247\u4fdd\u7559\u8f03\u91cd\u7684\u7bc0\u6176\u5100\u5f0f\u611f\uff0c\u591a\u898b\u65bc\u91cd\u8996\u50b3\u7d71\u79ae\u6578\u7684\u5546\u52d9\u6216\u9577\u8f29\u9001\u79ae\u5834\u5408\u3002<\/p>\n

\"\"<\/p>\n

Figure 2 \u00b7 Product Category Mix, Dragon Boat Festival 2025<\/i><\/em><\/p>\n

2.3\u3000\u9001\u79ae\u4eba\u6027\u5225\u6bd4\u4f8b\uff1a\u5546\u52d9\u5c6c\u6027\u63a8\u9ad8\u300c\u672a\u77e5\uff0f\u4f01\u696d\u300d\u4f54\u6bd4<\/strong><\/h2>\n

\u7aef\u5348\u7bc0\u8a02\u55ae\u4e4b\u8cfc\u8cb7\u4eba\u6027\u5225\u5206\u4f48\u70ba\u5973\u602742.25%\u3001\u300c\u672a\u77e5\u300d\uff08\u591a\u5c6c\u4f01\u696d\u4ee5\u516c\u53f8\u540d\u7fa9\u843d\u55ae\uff0939.08%\u3001\u7537\u602718.66%\u3002\u8207\u5c1a\u79ae\u574a2025\u5e74\u5168\u5e74\u6574\u9ad4\u8a02\u55ae\u57fa\u6e96\uff08\u5973\u602754.35%\u3001\u7537\u602731.32%\u3001\u672a\u77e514.33%\uff09\u76f8\u6bd4\uff0c\u7aef\u5348\u7bc0\u300c\u672a\u77e5\u300d\u6027\u5225\u4f54\u6bd4\u986f\u8457\u62ac\u5347\u903e24\u500b\u767e\u5206\u9ede\uff0c\u76f4\u63a5\u53cd\u6620\u7aef\u5348\u7bc0\u8a02\u55ae\u4e2d\u4f01\u696d\u5ba2\u6236\u4f54\u6bd4\u9060\u9ad8\u65bc\u5168\u5e74\u5e73\u5747\u6c34\u5e73\u2014\u2014\u63db\u8a00\u4e4b\uff0c\u7aef\u5348\u7bc0\u5728\u9999\u6e2f\u9001\u79ae\u5e02\u5834\u4e2d\uff0c\u662f\u4e00\u500b\u300c\u5546\u52d9\u6c23\u606f\u300d\u7279\u5225\u6fc3\u539a\u7684\u7bc0\u6176\u6a94\u671f\u3002<\/p>\n

\"\"<\/p>\n

Figure 3 \u00b7 Buyer Gender Distribution, Dragon Boat Festival 2025<\/i><\/em><\/p>\n

2.4\u3000\u5546\u52d9\u8207\u500b\u4eba\u9001\u79ae\u6bd4\u4f8b\uff1a\u4e09\u5e74\u8da8\u52e2\u5c0d\u6bd4<\/strong><\/h2>\n

\u5c1a\u79ae\u574a\u6578\u64da\u986f\u793a\uff0c2025\u5e74\u7aef\u5348\u7bc0\u8a02\u55ae\u4e2d\uff0c\u300c\u5546\u52d9\u300d\u5c6c\u6027\u4f5484.15%\uff0c\u300c\u500b\u4eba\u300d\u5c6c\u6027\u50c5\u4f5415.85%\uff1b\u5c0d\u6bd42024\u5e74\uff08\u5546\u52d971.03%\u3001\u500b\u4eba28.97%\uff09\u53ca2023\u5e74\uff08\u5546\u52d976.84%\u3001\u500b\u4eba23.16%\uff09\uff0c\u5546\u52d9\u8a02\u55ae\u4f54\u6bd4\u5448\u6ce2\u52d5\u4e0a\u5347\u8d70\u52e2\uff0c2025\u5e74\u66f4\u5275\u4e0b\u4e09\u5e74\u65b0\u9ad8\u3002\u6b64\u73fe\u8c61\u8207\u9999\u6e2f\u7d93\u6fdf\u81ea2025\u5e74\u8d77\u6301\u7e8c\u64f4\u5f35\u3001\u4f01\u696d\u5ba2\u6236\u9810\u7b97\u9010\u6b65\u56de\u7a69\u7684\u5b8f\u89c0\u80cc\u666f\u76f8\u7b26\u2014\u2014\u4e8b\u5be6\u4e0a\uff0c\u64da\u9999\u6e2f\u653f\u5e9c\u7d71\u8a08\u8655\u8cc7\u6599\uff0c2026\u5e74\u9996\u4e94\u500b\u6708\u9999\u6e2f\u96f6\u552e\u696d\u7e3d\u92b7\u8ca8\u50f9\u503c\u6309\u5e74\u4e0a\u534710.6%\uff0c\u5176\u4e2d\u300c\u73e0\u5bf6\u9996\u98fe\u3001\u9418\u9336\u53ca\u540d\u8cb4\u79ae\u7269\u300d\u7b49\u79ae\u54c1\u76f8\u95dc\u985e\u5225\u5347\u5e45\u5c24\u70ba\u986f\u8457\uff0c\u53cd\u6620\u4f01\u696d\u53ca\u6d88\u8cbb\u8005\u65bc\u7bc0\u6176\u9001\u79ae\u65b9\u9762\u7684\u610f\u6b32\u6301\u7e8c\u589e\u5f37\u3002<\/p>\n

\u5c1a\u79ae\u574a\u5efa\u8b70\uff0c\u4f01\u696d\u5ba2\u6236\u5982\u6b32\u628a\u63e1\u7aef\u5348\u6a94\u671f\u5efa\u7acb\u5ba2\u6236\u95dc\u4fc2\uff0c\u5b9c\u53ca\u65e9\u898f\u5283\u63a1\u8cfc\uff0c\u907f\u514d\u65fa\u5b63\u5f8c\u671f\u51fa\u73fe\u71b1\u9580\u6b3e\u5f0f\u7f3a\u8ca8\u60c5\u6cc1\u3002<\/p>\n

\"\"<\/p>\n

Figure 4 \u00b7 Business vs Personal Orders, 2023\u20132025<\/i><\/em><\/p>\n

2.5\u3000\u9001\u9054\u5730\u9ede\u985e\u578b\uff1a\u8fa6\u516c\u5ba4\u4f54\u903e\u534a\u58c1\u6c5f\u5c71<\/strong><\/h2>\n

\u9001\u9054\u5730\u5740\u985e\u578b\u65b9\u9762\uff0c\u300c\u8fa6\u516c\u5ba4\u300d\u4ee552.82%\u9ad8\u8e1e\u9996\u4f4d\uff0c\u300c\u4f4f\u5b85\u300d\u4f5430.63%\uff0c\u300c\u5e97\u92ea\u300d\u4f548.45%\uff0c\u5176\u9918\u300c\u5de5\u696d\u5927\u5ec8\u300d\u3001\u300c\u91ab\u9662\uff0f\u8a3a\u6240\u300d\u3001\u300c\u6559\u80b2\u6a5f\u69cb\u300d\u7b49\u985e\u578b\u5408\u8a08\u4f54\u6bd4\u4e0d\u8db3\u4e00\u6210\u3002\u8fa6\u516c\u5ba4\u4f54\u6bd4\u903e\u534a\uff0c\u8207\u524d\u8ff0\u5546\u52d9\u8a02\u55ae\u4f54\u6bd4\u9ad8\u905484.15%\u4e92\u76f8\u547c\u61c9\uff0c\u9032\u4e00\u6b65\u5370\u8b49\u7aef\u5348\u7bc0\u4f5c\u70ba\u300c\u5546\u52d9\u9001\u79ae\u7bc0\u6176\u300d\u7684\u5b9a\u4f4d\u2014\u2014\u4f01\u696d\u5ba2\u6236\u666e\u904d\u9078\u64c7\u65bc\u7bc0\u524d\u5c07\u79ae\u7c43\u76f4\u9001\u5ba2\u6236\u6216\u5408\u4f5c\u5925\u4f34\u7684\u8fa6\u516c\u5730\u5740\uff0c\u85c9\u6b64\u5728\u7bc0\u6176\u6c23\u6c1b\u4e2d\u978f\u56fa\u5546\u696d\u95dc\u4fc2\u3002<\/p>\n

\"\"<\/p>\n

Figure 5 \u00b7 Delivery Address Type, Dragon Boat Festival 2025<\/i><\/em><\/p>\n

2.6\u3000\u9001\u9054\u5730\u5340\u5206\u6790\uff1a\u4e2d\u897f\u5340\u3001\u4e5d\u9f8d\u57ce\u70ba\u5169\u5927\u91cd\u5fc3<\/strong><\/h2>\n

\u5f9e\u9001\u9054\u5730\u5340\u5206\u4f48\u89c0\u5bdf\uff0c\u4e2d\u897f\u5340\uff0819.01%\uff09\u53ca\u4e5d\u9f8d\u57ce\uff0817.25%\uff09\u70ba\u5169\u5927\u9001\u79ae\u91cd\u5fc3\uff0c\u5176\u5f8c\u4f9d\u6b21\u70ba\u6cb9\u5c16\u65fa\uff0811.27%\uff09\u3001\u7063\u4ed4\uff089.86%\uff09\u53ca\u89c0\u5858\uff088.10%\uff09\u3002\u4e2d\u897f\u5340\u3001\u7063\u4ed4\u70ba\u9999\u6e2f\u50b3\u7d71\u6838\u5fc3\u5546\u696d\u5340\uff08CBD\uff09\uff0c\u94f6\u884c\u3001\u5f8b\u5e2b\u4e8b\u52d9\u6240\u3001\u8de8\u570b\u4f01\u696d\u7e3d\u90e8\u6797\u7acb\uff0c\u914d\u5408\u4e0a\u6587\u5546\u52d9\u9001\u79ae\u4f54\u6bd4\u9ad8\u4f01\u7684\u73fe\u8c61\uff0c\u8aaa\u660e\u4f01\u696d\u5ba2\u6236\u70ba\u7aef\u5348\u9001\u79ae\u7684\u4e3b\u8981\u4f86\u6e90\uff1b\u800c\u4e5d\u9f8d\u57ce\u4f54\u6bd4\u986f\u8457\uff0c\u5247\u8207\u8a72\u5340\u70ba\u8001\u724c\u8cbf\u6613\u3001\u5730\u7522\u53ca\u4e2d\u5c0f\u4f01\u696d\u805a\u96c6\u5730\u4e0d\u7121\u95dc\u4fc2\u3002\u503c\u5f97\u7559\u610f\u7684\u662f\uff0c\u6a23\u672c\u4e2d\u4ea6\u6709\u7d042.46%\u8a02\u55ae\u9001\u9054\u6fb3\u9580\uff0c\u53cd\u6620\u5c1a\u79ae\u574a\u7684\u670d\u52d9\u7db2\u7d61\u5df2\u5ef6\u4f38\u81f3\u5927\u7063\u5340\u7bc4\u570d\uff0c\u670d\u52d9\u7bc4\u570d\u4e0d\u9650\u65bc\u9999\u6e2f\u672c\u5730\u3002<\/p>\n

\"\"<\/p>\n

Figure 6 \u00b7 Top 10 Delivery Districts, Dragon Boat Festival 2025<\/i><\/em><\/p>\n

2.7\u3000\u6d88\u8cbb\u91d1\u984d\u5206\u6790\uff1a\u4e3b\u6d41\u50f9\u4f4d\u96c6\u4e2d\u65bcHK$500\u81f3HK$1,799<\/strong><\/h2>\n

\u7aef\u5348\u7bc0\u79ae\u7c43\u6d88\u8cbb\u91d1\u984d\u4e3b\u8981\u96c6\u4e2d\u65bcHK$500\u81f3HK$1,799\u5340\u9593\uff0c\u5176\u4e2dHK$500\u81f3799\u4f5441.90%\uff0c\u5c6c\u6700\u5927\u55ae\u4e00\u5340\u9593\uff0c\u53cd\u6620\u6b64\u70ba\u5e02\u5834\u300c\u751c\u871c\u9ede\u300d\uff08sweet spot\uff09\u2014\u2014\u8db3\u4ee5\u9ad4\u73fe\u5fc3\u610f\u53ca\u6a94\u6b21\uff0c\u540c\u6642\u65b9\u4fbf\u4f01\u696d\u5ba2\u6236\u5927\u91cf\u63a1\u8cfc\u6642\u63a7\u5236\u9810\u7b97\uff1bHK$1,200\u81f31,799\u5340\u9593\u4f5417.61%\uff0c\u591a\u5c0d\u61c9\u542b\u661f\u7d1a\u9152\u5e97\u88f9\u84b8\u7ced\u6216\u6c34\u679c\u9023\u7ced\u7684\u4e2d\u9ad8\u7aef\u79ae\u7c43\uff1b\u800cHK$800\u4ee5\u4e0b\u4e4b\u7d93\u6fdf\u578b\u79ae\u7c43\u5408\u5171\u4f54\u7d04\u5169\u6210\u4e8c\uff0c\u4e3b\u8981\u7528\u65bc\u5927\u898f\u6a21\u6d3e\u9001\u4e88\u57fa\u5c64\u54e1\u5de5\u6216\u5927\u773e\u5ba2\u6236\u7fa4\u7d44\u3002\u6574\u9ad4\u800c\u8a00\uff0c\u7aef\u5348\u7bc0\u79ae\u7c43\u7684\u4e3b\u6d41\u6d88\u8cbb\u5340\u9593\u986f\u8457\u8f03\u8056\u8a95\u7bc0\u3001\u8fb2\u66c6\u65b0\u5e74\u7b49\u5927\u578b\u7bc0\u6176\u6eab\u548c\uff0c\u6b64\u8207\u7aef\u5348\u7bc0\u4f5c\u70ba\u300c\u4e2d\u578b\u300d\u7bc0\u6176\u3001\u4f01\u696d\u9810\u7b97\u914d\u7f6e\u76f8\u5c0d\u514b\u5236\u7684\u7279\u6027\u76f8\u7b26\u3002<\/p>\n

\"\"<\/p>\n

Figure 7 \u00b7 Order Value Distribution, Dragon Boat Festival 2025<\/i><\/em><\/p>\n

2.8\u3000\u51fa\u8ca8\u6642\u9593\u8207\u9001\u8ca8\u6642\u6bb5\u5206\u6790<\/strong><\/h2>\n

\u51fa\u8ca8\u9593\u9694\uff08\u7531\u4e0b\u55ae\u81f3\u9001\u9054\u4e4b\u6642\u8ddd\uff09\u65b9\u9762\uff0ct+6\uff0816.90%\uff09\u53cat+1\uff0816.55%\uff09\u70ba\u6700\u5e38\u898b\u4e4b\u5169\u7a2e\u5b89\u6392\uff0c\u5176\u6b21\u70bat+4\uff0812.32%\uff09\u53cat+2\uff0810.56%\uff09\uff0c\u53cd\u6620\u7aef\u5348\u7bc0\u8a02\u55ae\u5448\u73fe\u300c\u65e9\u9ce5\u9810\u8a02\u300d\u8207\u300c\u5373\u6642\u6025\u55ae\u300d\u4e26\u5b58\u7684\u96d9\u5cf0\u7279\u5fb5\uff1a\u4f01\u696d\u5ba2\u6236\u70ba\u78ba\u4fdd\u71b1\u9580\u79ae\u7c43\u6709\u8ca8\uff0c\u591a\u9078\u64c7\u63d0\u524d\u7d04\u4e00\u661f\u671f\u843d\u55ae\uff1b\u4ea6\u6709\u76f8\u7576\u6bd4\u4f8b\u5ba2\u6236\u56e0\u61c9\u81e8\u6642\u5546\u52d9\u5f80\u4f86\u9700\u8981\uff0c\u9078\u64c7\u5373\u65e5\u6216\u7fcc\u65e5\u9001\u9054\u7684\u5feb\u901f\u670d\u52d9\u3002<\/p>\n

\"\"<\/p>\n

Figure 9 \u00b7 Order Lead-time Distribution, Dragon Boat Festival 2025<\/i><\/em><\/p>\n

\u9001\u9054\u65e5\u671f\u65b9\u9762\uff0c\u5c1a\u79ae\u574a\u6578\u64da\u986f\u793a\u660e\u986f\u7684\u300c\u7bc0\u524d\u9ad8\u5cf0\u300d\u73fe\u8c61\uff1a2025\u5e74\u7aef\u5348\u7bc0\u70ba5\u670831\u65e5\uff08\u661f\u671f\u516d\uff09\uff0c\u9001\u8ca8\u9ad8\u5cf0\u96c6\u4e2d\u65bc5\u670827\u65e5\uff08\u661f\u671f\u4e8c\uff09\uff0c\u55ae\u65e5\u9001\u9054\u4f54\u6bd4\u9ad8\u905436.27%\uff0c\u5176\u5f8c5\u670828\u65e5\u81f329\u65e5\u4ea6\u5206\u5225\u9304\u5f97\u7d04\u4e00\u6210\u4e00\u7684\u9001\u9054\u6bd4\u4f8b\u3002\u6b64\u4e00\u300c\u58d3\u7e2e\u5f0f\u300d\u51fa\u8ca8\u7bc0\u594f\uff0c\u8aaa\u660e\u4f01\u696d\u5ba2\u6236\u666e\u904d\u50be\u5411\u65bc\u9577\u5047\u524d\u7684\u6700\u5f8c\u5de5\u4f5c\u5929\u5b8c\u6210\u9001\u79ae\uff0c\u4e00\u65b9\u9762\u78ba\u4fdd\u6536\u4ef6\u4eba\u5728\u5047\u671f\u524d\u53ca\u6642\u6536\u5230\u795d\u798f\uff0c\u53e6\u4e00\u65b9\u9762\u4ea6\u65b9\u4fbf\u4f01\u696d\u5b89\u6392\u6d3e\u9001\u7269\u6d41\u3002\u5c1a\u79ae\u574a\u5efa\u8b70\u5ba2\u6236\u5982\u975e\u5fc5\u8981\uff0c\u61c9\u76e1\u91cf\u907f\u958b\u7bc0\u524d\u6700\u5f8c\u4e00\u500b\u5de5\u4f5c\u5929\u843d\u55ae\uff0c\u4ee5\u7b56\u842c\u5168\uff0c\u6e1b\u5c11\u56e0\u7269\u6d41\u7e41\u5fd9\u800c\u5ef6\u8aa4\u7684\u98a8\u96aa\u3002<\/p>\n

\"\"<\/p>\n

Figure 8 \u00b7 Delivery Date Distribution, May 2025<\/i><\/em><\/p>\n

\u9001\u8ca8\u6642\u6bb5\u65b9\u9762\uff0c\u300c09:00-17:00\u300d\uff0837.32%\uff09\u53ca\u300c09:00-13:00\u300d\uff0832.75%\uff09\u70ba\u5169\u5927\u4e3b\u6d41\u6642\u6bb5\uff0c\u5408\u5171\u4f54\u4e03\u6210\uff0c\u986f\u793a\u4f01\u696d\u5ba2\u6236\u666e\u904d\u50be\u5411\u65bc\u8fa6\u516c\u6642\u9593\u5167\u3001\u4e0a\u5348\u6642\u6bb5\u5b89\u6392\u9001\u905e\uff0c\u65b9\u4fbf\u6536\u4ef6\u516c\u53f8\u524d\u53f0\u6216\u79d8\u66f8\u8655\u6536\u8ca8\u3002<\/p>\n

2.9\u3000\u9001\u79ae\u4eba\u884c\u696d\u5206\u4f48<\/strong><\/h2>\n

\u5728\u6a19\u8a3b\u4e86\u884c\u696d\u5225\u7684\u5546\u52d9\u8a02\u55ae\u4e2d\uff0c\u300c\u5176\u4ed6\u5546\u52d9\u300d\uff0819.72%\uff09\u53ca\u300c\u79d1\u6280\uff0fIT\u300d\uff0817.25%\uff09\u4f54\u6bd4\u6700\u9ad8\uff0c\u5176\u5f8c\u4f9d\u6b21\u70ba\u300c\u623f\u5730\u7522\uff0f\u5efa\u7bc9\u300d\uff0813.38%\uff09\u3001\u300c\u91d1\u878d\uff0f\u4fdd\u96aa\u300d\uff0811.97%\uff09\u53ca\u300c\u96f6\u552e\uff0f\u6279\u767c\u300d\uff0811.62%\uff09\u3002\u79d1\u6280\uff0fIT\u884c\u696d\u4f54\u6bd4\u7a81\u51fa\uff0c\u67d0\u7a0b\u5ea6\u4e0a\u53cd\u6620\u8fd1\u5e74\u672c\u6e2f\u79d1\u6280\u53ca\u8cc7\u8a0a\u696d\u754c\u900f\u904e\u7bc0\u6176\u9001\u79ae\u7dad\u7e6b\u5ba2\u6236\u53ca\u54e1\u5de5\u95dc\u4fc2\u7684\u505a\u6cd5\u65e5\u76ca\u666e\u53ca\uff1b\u800c\u623f\u5730\u7522\u3001\u5efa\u7bc9\u53ca\u91d1\u878d\u4fdd\u96aa\u7b49\u50b3\u7d71\u9ad8\u7aef\u5546\u52d9\u5f80\u4f86\u983b\u7e41\u7684\u884c\u696d\uff0c\u4ea6\u6301\u7e8c\u662f\u7aef\u5348\u7bc0\u79ae\u7c43\u7684\u4e3b\u8981\u8cb7\u5bb6\u7fa4\u7d44\u3002<\/p>\n

2.10\u3000\u4e09\u5e74\u6578\u64da\u8da8\u52e2\u5c0d\u6bd4\u5c0f\u7d50<\/strong><\/h2>\n

\u7d9c\u54082023\u5e74\u81f32025\u5e74\u4e09\u500b\u5e74\u5ea6\u7684\u7aef\u5348\u7bc0\u8a02\u55ae\u6578\u64da\uff0c\u53ef\u6b78\u7d0d\u51fa\u4ee5\u4e0b\u8da8\u52e2\uff1a\u5176\u4e00\uff0c\u5546\u52d9\u8a02\u55ae\u4f54\u6bd4\u5448\u73fe\u300c\u5148\u964d\u5f8c\u5347\u300d\u7684\u6ce2\u52d5\u8d70\u52e2\uff082023\u5e7476.84% \u2192 2024\u5e7471.03% \u2192 2025\u5e7484.15%\uff09\uff0c2025\u5e74\u7684\u986f\u8457\u56de\u5347\uff0c\u8207\u9999\u6e2f\u6574\u9ad4\u7d93\u6fdf\u81ea2025\u5e74\u4e0b\u534a\u5e74\u8d77\u6301\u7e8c\u64f4\u5f35\u7684\u5b8f\u89c0\u80cc\u666f\u543b\u5408\uff0c\u53cd\u6620\u4f01\u696d\u5ba2\u6236\u7684\u7bc0\u6176\u9001\u79ae\u9810\u7b97\u5df2\u9010\u6b65\u5f9e\u5be9\u614e\u4fdd\u5b88\u8f49\u5411\u7a4d\u6975\u90e8\u7f72\uff1b\u5176\u4e8c\uff0c\u6c34\u679c\u79ae\u7c43\u65bc\u7522\u54c1\u7d50\u69cb\u4e2d\u7684\u512a\u52e2\u5730\u4f4d\u4fdd\u6301\u7a69\u5b9a\uff08\u4e09\u5e74\u4f54\u6bd4\u5206\u5225\u7d04\u70ba66.32%\u300152.34%\u300166.20%\uff09\uff0c2024\u5e74\u7f8e\u98df\u79ae\u7c43\u4f54\u6bd4\u4e00\u5ea6\u4e0a\u5347\u81f343.46%\uff0c\u60df2025\u5e74\u6c34\u679c\u79ae\u7c43\u96a8\u5373\u91cd\u596a\u4e3b\u5c0e\u5730\u4f4d\uff0c\u53cd\u6620\u5e02\u5834\u5c0d\u300c\u6e05\u723d\u89e3\u81a9\u300d\u7522\u54c1\u5c6c\u6027\u7684\u9577\u671f\u504f\u597d\u4e26\u672a\u52d5\u6416\uff1b\u5176\u4e09\uff0c\u8fa6\u516c\u5ba4\u4f5c\u70ba\u4e3b\u8981\u9001\u9054\u5730\u5740\u985e\u578b\u7684\u6bd4\u4f8b\u7dad\u6301\u65bc\u516d\u6210\u4e0a\u4e0b\uff0859.30%\u300160.28%\u300152.82%\uff09\uff0c\u4e09\u5e74\u4f86\u5747\u986f\u8457\u9ad8\u65bc\u4f4f\u5b85\u6bd4\u4f8b\uff0c\u9032\u4e00\u6b65\u78ba\u7acb\u7aef\u5348\u7bc0\u4f5c\u70ba\u5546\u52d9\u9001\u79ae\u7bc0\u6176\u7684\u5e02\u5834\u5b9a\u4f4d\uff1b\u5176\u56db\uff0c\u5e73\u5747\u6d88\u8cbb\u91d1\u984d\u4e09\u5e74\u4f86\u7dad\u6301\u76f8\u5c0d\u7a69\u5b9a\uff08\u4e2d\u4f4d\u6578\u4ecb\u4e4eHK$630\u81f3HK$825\u5340\u9593\uff09\uff0c\u672a\u898b\u5927\u5e45\u6ce2\u52d5\uff0c\u986f\u793a\u7aef\u5348\u7bc0\u79ae\u7c43\u7684\u5b9a\u50f9\u7b56\u7565\u53ca\u5ba2\u6236\u9810\u7b97\u914d\u7f6e\u5df2\u8da8\u65bc\u6210\u719f\u7a69\u5b9a\u3002<\/p>\n\n\n\n\n\n\n\n\n
\u6307\u6a19<\/b><\/strong><\/td>\n2023<\/b><\/strong><\/td>\n2024<\/b><\/strong><\/td>\n2025<\/b><\/strong><\/td>\n<\/tr>\n
\u5546\u52d9\u8a02\u55ae\u4f54\u6bd4<\/td>\n76.84%<\/td>\n71.03%<\/td>\n84.15%<\/td>\n<\/tr>\n
\u500b\u4eba\u8a02\u55ae\u4f54\u6bd4<\/td>\n23.16%<\/td>\n28.97%<\/td>\n15.85%<\/td>\n<\/tr>\n
\u6c34\u679c\u79ae\u7c43\u4f54\u6bd4<\/td>\n66.32%<\/td>\n52.34%<\/td>\n66.20%<\/td>\n<\/tr>\n
\u7f8e\u98df\u79ae\u7c43\u4f54\u6bd4<\/td>\n33.68%<\/td>\n43.46%<\/td>\n33.45%<\/td>\n<\/tr>\n
\u8fa6\u516c\u5ba4\u9001\u9054\u4f54\u6bd4<\/td>\n59.30%<\/td>\n60.28%<\/td>\n52.82%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/h1>\n
\n

<\/h1>\n

3. \u5fc3\u610f\u5361\u900f\u8996<\/strong><\/h1>\n

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3.1\u3000\u5fc3\u610f\u5361\u7684\u795d\u798f\u4e3b\u984c\u5206\u985e<\/strong><\/h2>\n

\u5c07\u5fc3\u610f\u5361\u6b63\u6587\u6309\u5167\u5bb9\u4e3b\u65e8\u6b78\u985e\uff08\u540c\u4e00\u5f35\u5361\u7247\u53ef\u80fd\u540c\u6642\u6db5\u84cb\u591a\u500b\u4e3b\u984c\uff0c\u6545\u4ee5\u4e0b\u6bd4\u4f8b\u4e26\u975e\u4e92\u65a5\uff0c\u7d71\u8a08\u57fa\u790e\u70ba\u6240\u6709\u9644\u6709\u6587\u5b57\u5167\u5bb9\u7684\u5fc3\u610f\u5361\uff09\uff0c\u53ef\u6b78\u7d0d\u51fa\u516d\u5927\u985e\u5225\uff1a<\/p>\n