{"id":18471,"date":"2026-06-30T16:52:32","date_gmt":"2026-06-30T08:52:32","guid":{"rendered":"https:\/\/vip.givegift.com.hk\/?p=18471"},"modified":"2026-06-30T16:53:21","modified_gmt":"2026-06-30T08:53:21","slug":"2026%e5%b9%b42%e6%9c%88-tvb%e3%80%8a%e8%b2%a1%e7%b6%93%e9%80%8f%e8%a6%96%e3%80%8b%e5%b0%88%e8%a8%aa%e5%b0%9a%e7%a6%ae%e5%9d%8a%e9%bb%83%e6%af%85%e8%b6%85-john-wong%e9%9b%b6%e5%94%ae%e9%80%b1%e6%9c%9f","status":"publish","type":"post","link":"https:\/\/vip.givegift.com.hk\/en\/2026%e5%b9%b42%e6%9c%88-tvb%e3%80%8a%e8%b2%a1%e7%b6%93%e9%80%8f%e8%a6%96%e3%80%8b%e5%b0%88%e8%a8%aa%e5%b0%9a%e7%a6%ae%e5%9d%8a%e9%bb%83%e6%af%85%e8%b6%85-john-wong%e9%9b%b6%e5%94%ae%e9%80%b1%e6%9c%9f\/","title":{"rendered":"February 2026 TVB &quot;Financial Insight&quot; Interview with John Wong: Retail Cycle and AI Reshaping: Unveiling the New Reality of the Gift Market in the Year of the Horse"},"content":{"rendered":"<div class=\"rich-content-wrapper\">\n<div class=\"article-body\">\n<p style=\"text-align: center;\">\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/vip.givegift.com.hk\/wp-content\/uploads\/2026\/06\/web-opti-24.jpg\" alt=\"\"><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/vip.givegift.com.hk\/wp-content\/uploads\/2026\/06\/web-opti-25.jpg\" alt=\"\">\u57282026\u5e742\u670821\u65e5\u64ad\u51fa\u7684 TVB\u300a\u8ca1\u7d93\u900f\u8996\u300b\u300c\u99ac\u5e74\u96f6\u552e\u5e02\u9053\uff0fAI\u91cd\u5851\uff1a\u5468\u671f\u300d\u4e00\u96c6\u4e2d\uff0c<\/p>\n<p><a href=\"https:\/\/news.tvb.com\/tc\/programme\/financemagazine\/699993a0060723efc0a59e2f?utm_source=newswebshare&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">https:\/\/news.tvb.com\/tc\/programme\/financemagazine\/699993a0060723efc0a59e2f?utm_source=newswebshare&amp;utm_medium=referral<\/a><\/p>\n<p>\u5728 TVB\u300a\u8ca1\u7d93\u900f\u8996\u300b\u6700\u65b0\u7684\u5c08\u984c\u5831\u5c0e\u4e2d\uff0c\u9999\u6e2f\u96f6\u552e\u696d\u6b63\u7d93\u6b77\u4e00\u5834\u7531\u79d1\u6280\u8207\u6d88\u8cbb\u884c\u70ba\u6539\u8b8a\u5e36\u4f86\u7684\u300c\u9031\u671f\u91cd\u5851\u300d\u3002\u5c1a\u79ae\u574a\uff08Give Gift Boutique\uff09\u5275\u8fa6\u4eba <strong>\u9ec3\u6bc5\u8d85 John Wong<\/strong> \u63a5\u53d7\u8a2a\u554f\u6642\u6307\u51fa\uff0c\u5118\u7ba1\u5e02\u5834\u74b0\u5883\u9762\u81e8\u6311\u6230\uff0c\u4f46\u900f\u904e\u5c0d\u5546\u52d9\u9700\u6c42\u7684\u7cbe\u6e96\u6355\u6349\u8207\u7522\u54c1\u7b56\u7565\u7684\u654f\u6377\u8abf\u6574\uff0c\u7bc0\u6176\u79ae\u8d08\u5e02\u5834\u4f9d\u7136\u5c55\u73fe\u51fa\u5f37\u5927\u7684\u751f\u547d\u529b\u3002<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=GUZIngvNalI\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=GUZIngvNalI<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/vip.givegift.com.hk\/wp-content\/uploads\/2026\/06\/web-opti-26.jpg\" alt=\"\"><\/p>\n<p><strong>IPO \u6d3b\u52d5\u8f49\u65fa\u5e36\u52d5\u300c\u4e2d\u8cc7\u80cc\u666f\u300d\u5546\u52d9\u79ae\u8d08<\/strong><\/p>\n<p>John Wong \u63d0\u5230\u4e86\u4e00\u500b\u95dc\u9375\u7684\u5e02\u5834\u89c0\u5bdf\uff1a\u9999\u6e2f\u7684\u8cc7\u672c\u5e02\u5834\u52d5\u5411\u76f4\u63a5\u5f71\u97ff\u4e86\u9001\u79ae\u696d\u7684\u696d\u7e3e\u3002<\/p>\n<ul>\n<li><strong>\u65b0\u80a1\u6d3b\u52d5\u8207\u5546\u52d9\u5f80\u4f86\uff1a<\/strong> John \u89c0\u5bdf\u5230\uff0c\u904e\u53bb\u6578\u6708\u9999\u6e2f\u80a1\u5e02\u8868\u73fe\u6d3b\u8e8d\uff0c\u5c24\u5176\u662f <strong>IPO\uff08\u9996\u6b21\u516c\u958b\u62db\u80a1\uff09<\/strong> \u7684\u6578\u91cf\u589e\u52a0\u3002<\/li>\n<li><strong>\u4e2d\u8cc7\u4f01\u696d\u7684\u79ae\u5100\u9700\u6c42\uff1a<\/strong> \u5728\u9019\u4e9b\u4e0a\u5e02\u516c\u53f8\u4e2d\uff0c\u8d85\u904e\u4e00\u534a\u5177\u5099\u4e2d\u8cc7\u80cc\u666f\u3002\u7576\u9019\u4e9b\u516c\u53f8\u5728\u6e2f\u639b\u724c\u6216\u62d3\u5c55\u696d\u52d9\u6642\uff0c\u975e\u5e38\u91cd\u8996\u8207\u672c\u5730\u751f\u610f\u5925\u4f34\u3001\u5a92\u9ad4\u53ca\u653f\u7d93\u4eba\u58eb\u7684\u95dc\u4fc2\u7dad\u8b77\u3002<\/li>\n<li><strong>\u9001\u82b1\u5373\u300c\u9001\u597d\u904b\u300d\uff1a<\/strong> John \u89e3\u91ca\u9053\uff0c\u5728\u83ef\u4eba\u6587\u5316\u4e2d\uff0c\u9bae\u82b1\u5bd3\u610f\u300c\u6a6b\u8ca1\u300d\u8207\u300c\u597d\u904b\u300d\u3002\u56e0\u6b64\uff0c\u9019\u985e\u4f01\u696d\u6703\u5927\u91cf\u8a02\u8cfc\u9ad8\u54c1\u8cea\u7684\u82b1\u85dd\u8207\u79ae\u7c43\uff0c\u9019\u6210\u70ba\u4e86\u5c1a\u79ae\u574a\u5728\u99ac\u5e74\u671f\u9593\u7684\u91cd\u8981\u589e\u9577\u9ede\u3002<\/li>\n<\/ul>\n<p><strong>\u7522\u54c1\u7b56\u7565\u7684\u9032\u5316\uff1a\u73cd\u73e0\u675c\u9d51\u8207\u7a7a\u9593\u7f8e\u5b78<\/strong><\/p>\n<p>\u91dd\u5c0d\u9999\u6e2f\u5bf8\u91d1\u5c3a\u571f\u7684\u5c45\u4f4f\u74b0\u5883\uff0c\u5c1a\u79ae\u574a\u5728\u7522\u54c1\u7814\u767c\u4e0a\u5c55\u73fe\u4e86\u6975\u9ad8\u7684\u5c08\u696d\u5ea6\u3002<\/p>\n<ul>\n<li><strong>\u300c\u8ff7\u4f60\u5316\u300d\u7522\u54c1\u8da8\u52e2\uff1a<\/strong> John \u5728\u5f71\u7247\u4e2d\u4ecb\u7d39\u4e86\u4eca\u5e74\u6975\u53d7\u6b61\u8fce\u7684\u65b0\u54c1\u2014\u2014<strong>\u73cd\u73e0\u675c\u9d51 (Pearl Azaleas)<\/strong>.<\/li>\n<li><strong>\u89e3\u6c7a\u7a7a\u9593\u75db\u9ede\uff1a<\/strong> \u50b3\u7d71\u675c\u9d51\u82b1\u9ad4\u7a4d\u8f03\u5927\uff0c\u96e3\u4ee5\u653e\u5165\u4e00\u822c\u9999\u6e2f\u5bb6\u5ead\u3002\u7d93\u904e\u6539\u826f\u5f8c\u7684\u300c\u73cd\u73e0\u675c\u9d51\u300d\u96d6\u7136\u690d\u682a\u8ff7\u4f60\uff0c\u4f46\u55ae\u4e00\u682a\u4e0a\u80fd\u540c\u6642\u7dbb\u653e<strong>\u6578\u767e\u6735\u9bae\u82b1<\/strong>.<\/li>\n<li><strong>\u6578\u64da\u8868\u73fe\uff1a<\/strong> \u9019\u985e\u91dd\u5c0d\u5c0f\u7a7a\u9593\u8a2d\u8a08\u7684\u65b0\u54c1\u7a2e\uff0c\u6210\u529f\u4f54\u64da\u4e86\u4eca\u5e74\u5e74\u82b1\u92b7\u552e\u984d\u7684 <strong>15%<\/strong>\u3002\u5b83\u4e0d\u50c5\u5bd3\u610f\u5e78\u798f\u7f8e\u6eff\uff0c\u66f4\u7b26\u5408\u73fe\u4ee3\u5bb6\u5c45\u7684\u64fa\u653e\u9700\u6c42\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/vip.givegift.com.hk\/wp-content\/uploads\/2026\/06\/web-opti-27.jpg\" alt=\"\"><\/p>\n<p><strong>\u61c9\u5c0d\u300c\u5317\u4e0a\u6d88\u8cbb\u300d\u8207\u300c\u8de8\u5883\u8cfc\u7269\u300d\u7684\u964d\u50f9\u7b56\u7565<\/strong><\/p>\n<p>\u9762\u5c0d\u6e2f\u4eba\u6d88\u8cbb\u6a21\u5f0f\u7684\u8f49\u8b8a\uff0cJohn Wong \u5728\u8a2a\u554f\u4e2d\u5c55\u73fe\u4e86\u52d9\u5be6\u4e14\u654f\u6377\u7684\u5b9a\u50f9\u601d\u7dad\u3002<\/p>\n<ul>\n<li><strong>\u8de8\u5883\u7af6\u722d\u58d3\u529b\uff1a<\/strong> \u7531\u65bc\u6e2f\u4eba\u8fd1\u671f\u983b\u7e41\u5317\u4e0a\u6d88\u8cbb\u6216\u76f4\u63a5\u5411\u5167\u5730\u82b1\u5e97\u8a02\u8cfc\u518d\u904b\u9001\u81f3\u6e2f\uff0c\u5e02\u5834\u5c0d\u300c\u7269\u8d85\u6240\u503c\u300d\u7684\u8981\u6c42\u6975\u9ad8\u3002<\/li>\n<li><strong>\u4e3b\u52d5\u8b93\u5229 10%\uff1a<\/strong> \u70ba\u4e86\u7dad\u6301\u7af6\u722d\u529b\uff0cJohn \u9078\u64c7\u4e3b\u52d5\u4e0b\u8abf\u7522\u54c1\u50f9\u683c\u7d04 <strong>10%<\/strong>.<\/li>\n<li><strong>\u6548\u7387\u512a\u5316\u6210\u672c\uff1a<\/strong> \u9019\u4e26\u975e\u524a\u50f9\u7af6\u722d\uff0c\u800c\u662f\u900f\u904e\u5167\u90e8 IT \u6d41\u7a0b\u7684\u512a\u5316\u8207\u898f\u6a21\u6548\u61c9\uff0c\u964d\u4f4e\u71df\u904b\u6210\u672c\uff0c\u5c07\u5229\u6f64\u56de\u994b\u7d66\u8ffd\u6c42\u9ad8\u6027\u50f9\u6bd4\u7684\u5ba2\u6236\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/vip.givegift.com.hk\/wp-content\/uploads\/2026\/06\/web-opti-28.jpg\" alt=\"\"><\/p>\n<p><strong>ESG \u79ae\u8d08\uff1a\u4e0a\u5e02\u516c\u53f8\u7684\u793e\u6703\u8cac\u4efb\u65b0\u6a19\u6e96<\/strong><\/p>\n<p>\u4f5c\u70ba\u670d\u52d9\u773e\u591a\u4e0a\u5e02\u516c\u53f8\u7684\u79ae\u54c1\u5546\uff0cJohn \u654f\u92b3\u5730\u6293\u4f4f\u4e86 <strong>ESG\uff08\u74b0\u5883\u3001\u793e\u6703\u53ca\u7ba1\u6cbb\uff09<\/strong> \u9019\u4e00\u65b0\u8208\u8da8\u52e2\u3002<\/p>\n<ul>\n<li><strong>\u5408\u898f\u79ae\u8d08\u9700\u6c42\uff1a<\/strong> \u8a31\u591a\u5927\u578b\u4f01\u696d\u5728\u9001\u79ae\u6642\uff0c\u9700\u8981\u6eff\u8db3\u793e\u6703\u8cac\u4efb\u7684\u5408\u898f\u8981\u6c42\u3002<\/li>\n<li><strong>ESG \u5408\u898f\u8b49\u66f8\uff1a<\/strong> \u5c1a\u79ae\u574a\u70ba\u9019\u985e\u5ba2\u6236\u63d0\u4f9b\u7531\u7b2c\u4e09\u65b9\u958b\u767c\u7684 <strong>ESG \u5408\u898f\u8b49\u66f8<\/strong>.<\/li>\n<li><strong>\u9ad8\u6ea2\u50f9\u4f46\u9ad8\u9700\u6c42\uff1a<\/strong> \u5118\u7ba1\u9019\u985e\u542b\u793e\u6703\u4f01\u696d\u3001\u74b0\u4fdd\u6750\u8cea\u7684\u79ae\u8d08\u7522\u54c1\uff08\u5982\u793e\u4f01\u88fd\u9020\u7684\u8336\u8449\u3001\u6b98\u75be\u4eba\u58eb\u624b\u5de5\u88fd\u4f5c\u7684\u5c0f\u79ae\u54c1\uff09\u50f9\u683c\u53ef\u80fd\u6bd4\u4e00\u822c\u7522\u54c1\u9ad8\u51fa <strong>40% \u751a\u81f3\u4e00\u500d<\/strong>\uff0c\u4f46\u4f01\u696d\u5ba2\u6236\u4ecd\u5c55\u73fe\u51fa\u5f37\u52c1\u7684\u9700\u6c42\u3002\u9019\u986f\u793a\u300c\u5c08\u696d\u9001\u79ae\u300d\u5df2\u5f9e\u55ae\u7d14\u7684\u7269\u8cc7\u4ea4\u63db\uff0c\u4e0a\u5347\u5230\u4f01\u696d\u5f62\u8c61\u7684\u5c55\u793a\u3002<\/li>\n<\/ul>\n<p><strong>\u9001\u79ae\u5fc3\u7406\u5b78\uff1a\u60c5\u4eba\u7bc0\u8207\u8fb2\u66c6\u65b0\u5e74\u7684\u300c\u8077\u4eba\u7cbe\u795e\u300d<\/strong><\/p>\n<p>\u5f71\u7247\u6700\u5f8c\u63d0\u5230\u4e86\u4eca\u5e74\u60c5\u4eba\u7bc0\u8207\u8fb2\u66c6\u65b0\u5e74\u76f8\u8fd1\u5e36\u4f86\u7684\u6311\u6230\u3002<\/p>\n<ul>\n<li><strong>\u907f\u958b\u300c\u9031\u672b\u6548\u61c9\u300d\uff1a<\/strong> \u7531\u65bc\u60c5\u4eba\u7bc0\u843d\u5728\u9031\u516d\uff0cJohn \u5766\u8a00\u9019\u5c0d\u82b1\u5e97\u751f\u610f\u4e26\u4e0d\u7406\u60f3\uff0c\u56e0\u70ba\u9001\u79ae\u8005\u901a\u5e38\u5e0c\u671b\u79ae\u7269\u9001\u5230\u5c0d\u65b9\u7684\u8fa6\u516c\u5ba4\uff0c\u4ee5\u6eff\u8db3\u300c\u865b\u69ae\u5fc3\u300d\u3002<\/li>\n<li><strong>\u54c1\u8cea\u5b88\u8b77\uff1a<\/strong> \u5728\u7e41\u5fd9\u7684\u4f75\u767c\u671f\uff0c\u5c1a\u79ae\u574a\u4f9d\u7136\u6b7b\u5b88 <strong>0.8% \u7684\u6975\u4f4e\u5931\u8aa4\u7387<\/strong>\u3002John \u5728\u5f71\u7247\u4e2d\u89aa\u81ea\u6aa2\u67e5\u6bcf\u4e00\u7bb1\u9032\u53e3\u6c34\u679c\uff08\u5982\u65e5\u672c\u4f50\u8cc0\u7e23\u767d\u8349\u8393\u3001\u5854\u65af\u99ac\u5c3c\u4e9e\u8eca\u5398\u5b50\uff09\uff0c\u9019\u7a2e\u5c0d\u65b0\u9bae\u5ea6\u7684\u300c\u57f7\u8457\u300d\uff0c\u6b63\u662f\u5c1a\u79ae\u574a\u80fd\u7dad\u6301 <strong>20% \u81f3 30% \u696d\u7e3e\u589e\u9577<\/strong> \u7684\u57fa\u77f3\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/vip.givegift.com.hk\/wp-content\/uploads\/2026\/06\/web-opti-29.jpg\" alt=\"\"><\/p>\n<p><strong>Q1\uff1a\u70ba\u4ec0\u9ebc\u5728\u96f6\u552e\u5e02\u9053\u75b2\u5f31\u6642\uff0c\u5c1a\u79ae\u574a\u4ecd\u80fd\u7dad\u6301\u7a69\u5b9a\u7684\u4f01\u696d\u8a02\u55ae\uff1f<\/strong><\/p>\n<p><strong>John Wong\uff1a<\/strong> \u4f01\u696d\u9001\u79ae\u672c\u8cea\u4e0a\u662f\u300c\u4fe1\u4efb\u7684\u59d4\u8a17\u300d\u3002\u7576\u5e02\u5834\u4e0d\u7a69\u5b9a\u6642\uff0c\u884c\u653f\u4eba\u54e1\uff08Admin\uff09\u66f4\u4e0d\u6562\u5192\u96aa\u5617\u8a66\u4e0d\u53ef\u9760\u7684\u5c0f\u5e97\u3002\u6211\u5011 0.8% \u7684\u5931\u8aa4\u7387\u8207 1:1 \u51fa\u8ca8\u68da\u62cd\uff0c\u63d0\u4f9b\u4e86\u4e00\u7a2e\u300c\u6d41\u7a0b\u900f\u660e\u5ea6\u300d\uff0c\u9019\u5728\u5546\u52d9\u793e\u4ea4\u4e2d\u662f\u4e0d\u53ef\u66ff\u4ee3\u7684\u3002<\/p>\n<p><strong>Q2\uff1a\u5982\u4f55\u89e3\u8b80\u60a8\u5728\u63a1\u8a2a\u4e2d\u63d0\u5230\u7684 10% \u50f9\u683c\u8abf\u6574\uff1f<\/strong><\/p>\n<p><strong>John Wong\uff1a<\/strong> \u9019\u4e0d\u662f\u50f9\u683c\u6230\uff0c\u800c\u662f\u300c\u6548\u80fd\u56de\u994b\u300d\u3002\u900f\u904e AI \u512a\u5316\u914d\u9001\u8def\u5f91\u548c\u300cZero Stock\uff08\u96f6\u5eab\u5b58\uff09\u300d\u7b56\u7565\uff0c\u6211\u5011\u964d\u4f4e\u4e86\u640d\u8017\u8207\u7269\u6d41\u6210\u672c\uff0c\u9019 10% \u662f\u6211\u5011\u628a\u7701\u4e0b\u4f86\u7684\u6210\u672c\u8b93\u5229\u7d66\u5ba2\u6236\uff0c\u4ee5\u61c9\u5c0d\u5927\u74b0\u5883\u7684\u8b8a\u9077\u3002<\/p>\n<p><strong>Q3\uff1a\u672a\u4f86\u7684\u96f6\u552e\u8da8\u52e2\u662f\u4ec0\u9ebc\uff1f<\/strong><\/p>\n<p><strong>John Wong\uff1a<\/strong> 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Kong<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u57282026\u5e742\u670821\u65e5\u64ad\u51fa\u7684 TVB\u300a\u8ca1\u7d93\u900f\u8996\u300b\u300c\u99ac\u5e74\u96f6\u552e\u5e02 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